Infographics do more than tell data and statistics. They tell a visual story about an important topic. Though concise and simple, infographics are filled with valuable information that is presented in a user-friendly and easy-to-recall layout. In fact, infographic search interest on Google increased nearly nine times more over the span of five years.
Today, we’re going to show you how you can make effective infographics. When done right, your content can communicate complex data without giving your readers a headache. Here are some best practices to observe when creating infographics.
1. Pick the appropriate data visualization for your information
Infographics are based on data. Let your information be your guide. The goal of creating infographics is to give your data a voice and make it interesting to people. Study your data and find the most fitting way to present them. Make use of charts, graphs, and other illustrations to visually present the numbers.
It is also important to consider the type of infographic you want to use for your content. Determine the most sensible and effective layout that will get your message across to your readers. Picking the appropriate design for your data will be the foundation of your infographic.
2. Keep it simple
An infographic loaded with too much information is like handing raw data to your audience and leaving it to them to understand the content. Infographics need to be simple in both design and information.
When creating your infographic, remember to focus on one topic. Don’t overload it with insignificant data. Your readers want to get the most useful information as quickly as possible and with less effort. Breaking up your data into digestible sizes can also extend your content’s lifespan.
3. Be aware of your colors and fonts
Complex designs are great except when it is applied to infographics. Generally, infographics are targeted toward a large number of people with the aim to disseminate complex data and dry facts through visually pleasing outputs.
An overly designed infographic can make your information more complicated and confusing. Worst, it can be a gateway for miscommunication. Be mindful of your color palette. Make sure that your text can be read against the background.
You must also be mindful of the fonts you use. Don’t go crazy and use so many different fonts styles. Instead, limit yourself to two font families at most. In addition, use font sizes that are much larger than the standard text articles to put more emphasis and grab the attention of your readers.
4. Talk less, visualize more
There is nothing that kills an infographic more than blocks of text. The purpose of an infographic is to create a condensed visual substitute for lengthy, text-heavy content.
A good infographic is able to tell a story without depending on words too much. In this case, the graphics will do all the talking. But that’s not to say that text isn’t important. Supporting texts are still a part of an infographic. However, keep this to a minimum and let the visuals do most of the work.
5. Promote it
Now that you have your infographics, you have to get it out there. Leverage your social media platforms by sharing it with your audience. It would be pointless for you to spend valuable time creating content without putting it before an audience. Infographics are meant to be shared and go viral!
When sharing them on your social media platforms, make sure that it is easily shareable. You can create a simple embed code for it. This will not only make it easier for people to share your content but also gives you more opportunities to gain valuable backlinks.
Infographics is a great way to share important information with people. Its visually pleasing nature not only makes it an interactive way to absorb knowledge but also easy to remember. With this marketing tool, you can reach audiences not accustomed to your industry’s lingo by simplifying your message through visual cues!
What are your best practices in creating infographics? Share them with us in the comments below! You can also sign up for our free five-hour trial!
Check out the other parts of the Beginner’s Guide to Infographics series:
- A Beginner’s Guide to Infographics
- 5 Best Practices in Creating Infographics
- Top 10 Infographic Creator Apps and Software
- Infographics Friday: An Infographic to Sum it Up
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