It is a common and important practice for business owners and leaders like you to ramp up your team’s marketing efforts whenever there is a holiday, popular event, or new season coming up. It is also normal for you to get too excited just thinking about the amazing results you’ll likely achieve. Because when done correctly, your seasonal marketing efforts can certainly yield increased traffic, leads, sales, and profits!
However, you should also be aware of the pitfalls that you might encounter during this period. So, don’t get too overwhelmed with the whole seasonal marketing frenzy to the point that you don’t realize that some of your actions are hurting your business. Take a look at these five seasonal marketing mistakes that you should avoid:
1. Last-Minute Planning
Starting too late or doing last-minute planning can be really stressful on your part. And stress won’t help if you want to launch a successful campaign. Most likely, you already know the dates of the different holidays or important events, so it’s never too early to start your seasonal marketing planning. This is also why it’s important that you keep a business schedule and marketing calendar.
2. Focusing on Only One Strategy
Do not focus your company’s entire resources to just one channel or strategy. Take advantage of the beauty and potential of the season and launch your marketing campaign on multiple platforms – be it social media, email, PPC, SMS, and others. This way, you’ll be able to reach out to a wider audience and your chances of generating more sales are higher.
3. Neglecting Your Competition
It is understandable that your main focus will be on your seasonal marketing plan and how you can grab your target market’s attention. However, not researching about the competition is a pitfall you should try to avoid. It will be better for you to keep an eye on your competitors so you’ll know how their promos are doing or if they are crushing yours. You will then have an idea on what to do to make your campaign stronger.
4. Distorting Your Brand Identity and Mission
Stay true to your brand no matter the season. If you’re known to communicating to and assisting your target market using humor, then it would be best if you keep it that way for your seasonal marketing campaigns. A study done by SDL revealed that more customers look for a consistent brand experience. Try not to distort or veer from your brand and company mission. But any change made for your brand’s improvement would be great.
5. Overdoing Your Tactics
Different holidays and seasons present a great opportunity for you to promote your brand through various channels and platforms. But remember to avoid overdoing it! Bombarding your followers with social media posts and blasting them with several email messages a day will likely put them off. Find a more effective seasonal marketing approach for reaching out to your customers without being too pushy.
Seasonal marketing is exciting and rewarding. Avoid the mistakes we mentioned and plan and implement your campaign correctly to achieve your business’ marketing goals.
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