While tens of thousands of football fans filled the NRG Stadium in Houston, Texas, millions of people around the world tuned in to be part of Super Bowl Sunday. This year, companies spent roughly five million dollars per 30-second airtime, doubling 2010’s Super Bowl ad rates.

Each year, brands entertain audiences just as much as the major sporting event itself. In fact, this year’s ads did not disappoint and we even shared a couple of our 2017 favorites in our previous blog. So today, we’ll be looking at some of the best Super Bowl ads of all time!

Wendy’s – Where’s the Beef? – 1984

Wendy’s has been on a roll with their social media presence, particularly on Twitter. However, shading other food establishments isn’t new to Wendy’s. In fact, it was their 1984 Super Bowl ad that brought the phrase “Where the beef?” to iconic status. Even today, people use the line to complain about less-than-savory dishes from other food establishments!

Old Spice – The Man Your Man Could Smell Like – 2010

Old Spice has been releasing some of the best and most memorable ads for years. The grooming brand first made a splash with their Super Bowl XLIV ad. The commercial starred former NFL practice squad wide receiver, Isiah Mustafa. It had all the makings of a masterpiece ad: great writing, flawless film effects, and humorous lines.

Volkswagen – The Force – 2011

This 2011 Super Bowl ad is almost as famous as Star Wars itself. We said almost. But it is definitely more adorable than the Ewoks in Return of the Jedi. In the ad, a tiny Darth Vader struggles to find the Force. With the help of perseverance, his dad, and Volkswagen, little Vader’s dreams come true.

Tide – Miracle Stain – 2013

Tide’s Super Bowl ads are made up of two things: stains and humor. In 2013, their ad featured a “miracle stain” on a fan’s jersey. It had a strong resemblance to Joe Montana and led viewers to a fanatic pilgrimage until the fan’s wife, a fan of the opposing team, washed away the stain with Tide. Not only was the ad a great story in 60 seconds but it highlighted the two teams that were actually playing.

Audi – Daughter– 2017

Instead of creating an ad that focused on their cars, Audi made a bold move and sent audiences a strong message during Super Bowl LI. The minute-long ad showed a father’s thoughts as he watched his fearless daughter compete among boys in a cart race. He contemplates whether his daughter’s worth will be measured by her gender with provocative questions. Essentially, Audi reminds viewers that progress doesn’t belong to any one group but it is for everyone.

Creativity, relevance, and uniqueness are the common characteristics found in these all-time best Super Bowl ads. In fact, they are so distinct and attention-grabbing that people continue to talk about them long after it’s been aired. It isn’t enough to be funny or entertaining. A truly successful ad is one that not only drives sales but also connects with your audience in a meaningful way.

What’s your favorite Super Bowl ad? Share them with us in the comments! If you’d like to know more about working with virtual assistants, you can avail of our free five-hour trial!

Check out the other parts of our Super Bowl LI Ads series:

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