Blogging is a great way to get into content marketing. For years, influencers, marketers, and brands have been using blogs as a way to connect, engage, and establish their expertise with their audience.
However, starting a blog can be overwhelming. You need to know what kind of platform you are looking for. As a beginner, it is paramount that you find a blogging site that is easy to set up. Think about how you want your blog to look like, too. As your business grows, your blog will grow with it. Thus, you need to be able to make layout changes in order to add new features and pages for your audience.
To continue our series on blogging, we’ll be looking at some of the best platforms that you can use to launch your brand’s blog. Let’s take a look!
WordPress.org, which is not to be confused with WordPress.com, is one of the most popular blogging platforms available. It is an open source website that allows users to build their blogs on their own from scratch. With WordPress, you have full control over every aspect of your website. You also get access to more than 45,000 free plugins that you can apply to your blog. The best part? WordPress is search engine friendly!
If you’re not tech savvy and lack coding skills, then Blogger is the platform for you. This free blogging platform is simple to use for beginners. All you have to do is write your content, upload photos, and hit publish. It’s that easy! However, blog design is very limited on Blogger and you will need to have some knowledge in HTML coding if you’d like to customize your page.
Tumblr is one of those sites that brands and marketers used to overlook because of its younger demographic population. However, many are seeing its advantages such as its multimedia content support. On Tumblr, you can publish a wide variety of content such as audio files, videos, articles, and even photo sets! The blogging platform also allows you to purchase domain names and fully customize your blog.
Drupal is a blogging platform and content management system that is perfect for businesses. In addition to managing your blog, Drupal allows users to manage other web pages and online content. However, Drupal is not ideal for beginner bloggers who are new to content marketing and web designing. So if you’re using this, make sure you have someone skilled to create your brand’s blog.
Like WordPress, Ghost is an open source blogging platform. It provides users with a simple and clean interface that makes it very easy to use. One of its best features includes a live preview of your post while you are creating it so you can easily correct mistakes as you go along. Ghost is perfect for beginners and experts would love its interface and flexibility compared to other blogging platforms.
Blogging has come a long way from its early days. It is a flexible platform that allows you to market your brand and create content that is valuable to your audience. Make sure that you choose a platform that suits your needs. At the end of the day, a brand blog is all about accessibility, user experience, and content!
Do you need someone to write your blog content? We at Pepper Virtual Assistants have copywriters who can do that for you! Avail of our free five-hour trial to get started!
Check out the other parts of our Blogging for Businesses series:
- 5 Ways to Increase Blog Engagement
- Choosing the Best Blogging Platform for Your Brand
- Infographics Fridays: Blogging for Businesses
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.