Snapchat is one of the fastest growing social media platforms today. In fact, with the amount of success that it has achieved, it’s hard to believe that the app is only five years old. With approximately 100 million active daily users and 500 million views per day, marketers are starting to consider Snapchat as a staple item in their marketing arsenal.

The messaging and multimedia app has already surpassed Twitter in popularity. Over 150 million people use Snapchat to communicate and share photos and videos with family, friends, and followers. In fact, about 10 billion videos are watched on the app daily. For social media marketers, that’s a huge opportunity to tap into!

Understanding Snapchat in a snap

Essentially, Snapchat is a messaging app that allows people to send messages, photos, and videos to their connections. It has transformed communication into something fun by giving people a platform to send annotated selfies, short videos, drawings, and stickers. Its developers recently added voice and video call features to give its users more ways to connect with each other.

The messaging app also reaches a wide range of age groups. On any given day, Snapchat reaches 41% of all 18-34 year-olds in the United States.

What makes Snapchat so popular among its users is its creative and ephemeral nature. Millions of active daily Snapchatters use the app’s fun and quirky lenses, filters, stickers, and editing tools on their photos and videos.

However, its everything-is-temporary feature is what makes it so interesting to many people. Photo and video content, which are called Snaps, typically have a maximum lifespan of 10 seconds before it disappears forever. On the contrary, Stories allow you to keep your Snaps up for 24 hours for your followers to view before it inevitably vanishes.

Snapchat has a variety of tools and features. These include selfie lenses, geofilters, stickers, emojis, and text and drawing tools that allow its users to bring out their creative side.

Snapchat for your business

Build brand awareness with Snap Ads

Snap Ads are a great way to capture the attention of your audience. What makes Snap Ads different from other mobile video ads is its optional interactive element. It begins with a 10-second vertical, full screen video that appears in the contexts of other Snaps.

You can also offer Snapchatters an option to swipe up to watch, view, read more, or redirect traffic to your website. This open option not only gives your audience a choice to view your content but it helps build brand awareness through advertising on a populated platform. In fact, Snapchat reports that the swipe-up rate for Snap Ads is five times higher than the average click-through rate on comparable platforms.

Promote engagement with Stories

Snapchat gives marketers a way to showcase their brands’ fun, lighthearted, and creative side. By immersing your business in the app and creating entertaining and creative content, you not only build brand awareness but also promote engagement. Encourage commenting from your audience, too!

The messaging app is a platform for you to communicate and engage with your audiences through short yet valuable content. With only a maximum of only 10 seconds per video, every second literally counts!

Drive traffic to your site and provide valuable insights

Aside from Snap Ads, you can also redirect and drive traffic to your site by promoting your events, promos, and products on your Snapchat! However, don’t make your Story entirely a platform for ads. People want to see cool and relatable content. Instead, incorporate your business by creating quick tips and life hacks that can be beneficial for your audiences!

Boost marketing campaigns with teasers

Snapchat is the perfect place to promote teasers. Its short content nature makes it the perfect place to boost your marketing campaigns by posting 10-second teasers and behind-the-scenes clips.

This kind of access gives a personal feel when shared on Snapchat because it’s like you’re sharing it with that individual follower. It is a powerful tool to attract new followers and keep people interested in your brand and marketing campaigns.

Snapchat is about great story telling. It’s a great way for marketers to unleash their creativity and maximize the app’s limited viewing time. Try creating content that is unique yet valuable for Snapchatters. Every second counts on Snapchat!

What are your thoughts on Snapchat? We’d love to hear from you in the comments. You can also avail of our free five-hour trial!

Check out the other parts of the Snapchat in a Snap series:

Pepper Virtual Assistants is a business solutions firm that specializes on virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

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