With 1.28 billion monthly active users, Facebook is undoubtedly the leading social media site today. To overlook this fact is like passing up on a free million-dollar ad placement with maximum global reach. That’s how powerful Facebook is. Marketing your business on Facebook is a no-brainer. It should be part and parcel of your annual marketing plan. Regardless of your industry or business size, there is a huge opportunity for you to strengthen your brand using this site. Let’s look at five compelling reasons why you should go into Facebook marketing.

Facebook is business-friendly. Facebook encourages businesses to start a page for free. It offers multiple options for paid advertising. It provides tools that will help you measure the effectiveness of your marketing efforts like content performance and audience response. Facebook supports everyone from start-ups to bigwigs in the industry.

Facebook gives you amplified exposure. There are more than 7.5 million sites that have a Facebook Like or Share button. This means that businesses are recognizing that when their content is liked or shared in Facebook, it drives traffic to their site. In turn, their Facebook page gets more likes as well. The best part is, it doesn’t even cost a lot to achieve this! No marketer would resist this kind of reach.

Facebook guarantees revenue. Some business owners think twice when it comes to advertising in Facebook. What they don’t know is that Facebook ads generate revenue for businesses across the globe. The ad revenue per click generated from the site increased by 83% from 2012 to 2013. Advertisers are encouraged by this report because they know that even those tiny side ads work!

Facebook perfect for mobile users. The mobile revolution is eating its way rapidly into the lifestyle of netizens. Facebook has a whooping 1.01 billion mobile monthly active users. Reaching your mobile-dependent consumers through Facebook ads will make a huge difference in your business. Facebook’s share of worldwide mobile internet ad has been steadily increasing, too. From 2012 to 2014, Facebook’s contribution grew from 5.4% to 17.5% to 21.7%.

Facebook is a stable, growing company. Facebook is not going anywhere. You can be assured your marketing efforts in this social media site will not go to waste. Facebook is making waves in the stock market with an 11% increase last February, overtaking Oracle as the fifth most valuable tech company in the U.S. This is a remarkable feat given the fact that Facebook inched its way into the top five in market valuation after barely two years from its IPO. Wall Street analysts even predict a 44% increase in Facebook’s post annual sales growth.

The question you need to ask is not if you should market your business in Facebook but how you can maximize it. From content creation to ad placements, you need to look into these strategically to optimize every platform Facebook provides. Facebook continues to dominate the social media scene and is poised to stay there for a long time. You need to make sure that your social media management is in tip-top shape to reap the benefits of Facebook marketing. When done right, those likes and shares will translate to increase in revenue and overall business growth.

About Pepper Social Media

Pepper Social Media is an online marketing firm that specializes on social media management, content marketing, SEO, PPC, social media marketing, copywriting, and targeted blogging. Our creative team consists of experienced marketing strategists who can fortify your brand identity and amplify your reach.

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