Seasonal marketing is an effective strategy businesses use to promote their brands based on the season or time of the year. And since consumers tend to spend money during seasonal events or holidays, these periods present great opportunities for businesses to increase their sales and gain more profits.
Timing and creativity are keys to successfully pulling off seasonal marketing. But there are more ways smart business owners like you can implement to effectively launch seasonal marketing campaigns. No matter the season, here are practical yet effective tips and tricks that you can follow:
Do Keywords Research
Keywords research is important in order for you to prepare and launch a successful seasonal marketing campaign. To help you find keywords that can liven up your campaign, you can use keyword research and marketing tools like Adwords Keyword Planner Tool or Google Trends. This way, you’ll know when to start your campaign and the best keyword opportunities that can help you capture relevant traffic.
Come Up with a Unique Ad Copy
Your seasonal campaign copy or message is essential for grabbing your market’s attention, so make it as fresh, unique, and compelling as possible. A consumer will more likely click on your ad if your copy sends across a message that you are selling a current or relevant product or service. A good example would be the Whose Heart Do You Love? Valentine’s day ad from supplements company, MegaRed.
Create Email and Pay-Per-Click Campaigns
Email and pay-per-click campaigns are proven effective marketing strategies. And using or combining them with your seasonal marketing campaign would make your launch successful. You can create intro ads for your new or seasonal items and send an introductory email about your promo for the season.
Build Attractive Landing Pages
Boost the potential and power of your email or pay-per-click campaigns by creating landing pages. Are you launching a Valentine’s day ad campaign? With a well-designed landing page (or pages) appropriate for the season, there’s a better chance for you to generate more traffic and increase your conversion rate. And this would also mean a more successful seasonal marketing campaign for your business.
Leverage Social Media
One of your goals for creating a seasonal marketing campaign is most probably to boost brand awareness. And you can achieve that by utilizing the power of social media. Bespoke graphics, interesting blog posts, and catchy videos can help you maintain a fresh and sustainable online social media presence regardless of the season.
Measure Your Marketing Analytics
It’s also a good idea to check your analytics and determine how your seasonal campaign is getting traffic and sales. Are these traffic and sales from your website/landing pages, social media accounts, etc.? By measuring your progress, you’ll know where to use more of your marketing funds on. You will, therefore, have a more successful seasonal marketing campaign.
Launching an effective seasonal marketing campaign may be a bit challenging. But there are tried and tested ways that you can follow to ensure that your campaign will be successful. The tips we mentioned are easy to apply but can also do wonders for your business!
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