It’s an exciting time for Pepper Virtual Assistants as we are adding another business solution that will help you gain the competitive edge you need! We have partnered with SimilarWeb, a global leader in web measurement specializing in online competitive intelligence.
You may wonder, “Why competitive intelligence?” According to the latest CMO Survey, spending on marketing analytics in 2015 is set to increase by 60%. That means businesses are seriously studying their online behavior. While analytics can give you an overview of your performance, it only gives you one side of the story. The other side is how you’re faring against the competition.
Market intelligence gives you the whole picture. Your analytics may look good from year to year but if you have no idea about your industry standing, you’re not getting an accurate assessment of your online presence. Competitive intelligence is the missing link that businesses need in order to thrive in today’s saturated digital marketplace.
SimilarWeb allows you to compare your site’s performance, traffic rate and sources, keyword drivers, and industry rankings alongside your competition. Their intuitive discovery tools sift through big data, generating profitable marketing insights. Knowing the online behavior of your competitors allows you to position your business more strategically and get the most optimal market share.
Trusted by leading global companies such as Google, Time Inc., eBay, PayPal, Easyjet, Travelocity, KPMG, and UBS, SimilarWeb’s advanced algorithm gives you the most accurate and up-to-date data you need. They also provide comprehensive user engagement statistics, website comparisons, keyword competitors, retargeting customers, mobile app statistics, lead generations, and custom reports for marketing leverage.
Every business with a digital presence will greatly benefit from this market intelligence platform. Website owners and app developers will be able to unlock any site using SimilarWeb and learn from what their competitors are doing. You can generate raw data or customized reports that will help you make data-driven decisions.
Pepper will be SimilarWeb’s technology partner in Asia-Pacific. We are thrilled to be at the forefront of introducing this competitive intelligence tool in the region. We know that this platform will benefit a lot of businesses in many ways.
From improved traffic share to gaining valuable keyword treasures, your marketing strategy will now be more targeted and complete as you factor in your competition’s online performance versus yours. You now have the chance to be one step ahead of them and dominate the digital space you’ve all been aiming to conquer.
Today’s business landscape is ever-evolving but the rules of the game remain the same. Sun Tzu said in The Art of War, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
SimilarWeb allows you to know yourself and your competition. It gives you the leverage to engage in any digital battle. Together, we can help you fortify your strategies and execute them with precision.
About Pepper Virtual Assistants
Pepper Virtual Assistant Services is a business solutions firm that specializes on administrative assistance, customer support, CRM, copywriting, and personal virtual assistance. We take pride in our reliable service and responsive client handling which embodies our team’s optimal performance.