YouTube has been around since 2005. To date, the video-sharing site has over a billion users and generates about four billion views daily. YouTube’s popularity has shot through the roof, reaching more aged 18-34 and 18-49 audiences than any cable network in the U.S. However, only 9% of small businesses in the U.S. use it!

This is the reason why we’re looking into YouTube marketing today. It is an untapped gold mine that business owners should start digging into. With users spending an average of 40 minutes per viewing session, you can easily steal a minute or two and increase brand awareness exponentially!

What is YouTube marketing?

Essentially, YouTube marketing is utilizing and maximizing the video-sharing platform to market your brand and boost content. Every day, people spend hundreds of hours on YouTube. They watch everything from adorable animal videos to how-to guides, hacks, and news. Your branded video content can easily fit in and reach a lot of people!

Why go for YouTube marketing?

It helps you reach a large audience.

By investing in YouTube marketing, you place your business in a position that allows you to reach to millions of people that all have the potential of becoming prospective customers. You can easily reach your audience by creating high-quality, valuable content and advertising on YouTube.

It helps you improve your Search Engine Page Rankings (SEPRs).

YouTube is the second-largest search engine following Google. In 2006, YouTube was acquired by Google as a part of its strong search and social media presence. Thus, this combination makes it one of the most expansive and efficient digital marketing strategies.

Google considers video as valuable as text-only pages. Creating useful content for your customers and potential prospects on YouTube helps improve your search engine rankings. In addition, high-quality videos also help increase your brand’s authority within your industry. The more authoritative your website and channel is in Google’s eyes, the better your search engine page rankings.

 

It allows you to showcase your brand’s personality.

Videos have the mass appeal and widely recognizable format that blogs, articles, and text-only content don’t have. YouTube gives you the opportunity to showcase your brand’s personality through engaging and entertaining content relevant to your business and industry. This not only allows your customers to see your brand as something more human but also adds color and character to your business image.

It has world-wide access.

We live in a fast-paced world where information and entertainment is accessible on almost all gadgets from desktop computers to smartphones.

YouTube is an internationally recognized social media platform. To date, it is currently being used in 88 countries and growing. YouTube is accessible from a multitude of devices. In fact, YouTube reported that the average viewing session on mobile is more than 40 minutes.

Video marketing is rapidly gaining traction and it is not slowing down any time soon. Maximizing YouTube can be beneficial for your business. It can help you build brand awareness, establish your authority, and attract new customers. Understanding the power of YouTube and integrating it in your marketing strategy means reaching to a huge pool of people waiting to discover your brand!

What are your thoughts on YouTube marketing? Let us know in the comments below! If you’re interested in knowing more about YouTube marketing, you can sign up for our free five-hour trial!

Check out the other parts of the YouTube Marketing series:

Pepper Virtual Assistants is a business solutions firm that specializes on virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.

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