Social Media Marketing Trends to Watch Out For in 2017
In the last decade, the power and popularity of social media have exponentially grown and it does not show any signs of slowing down in the next couple of years. This week is all about some of the digital marketing trends that you should look out for next year. But...
Infographics Fridays: Work from Home – A Look From Both Sides
We're back for another Infographics Friday! Today, we'll be sharing with you an infographic that will give you an overview of the benefits of allowing your employees to work from home alongside its business benefits! Take a look! What are your thoughts about flexible...
Why Companies Should Let Their Employees Work from Home
In today’s digital age, the world operates at break-neck speed. Thus, an increasing number of professionals are turning to job openings that allow them to achieve work-life balance. In fact, this has become a priority for about 74% of workers. Research suggests that...
Why Professionals are Choosing to Work from Home
Many companies consider flexible work options to be a perk rather than a growing necessity. However, for modern professionals, having flexibility has become a priority when looking for jobs. In fact, a survey found that job seekers considered working from home and...
10 Best Mobile Marketing Campaigns
Marketing is all about creativity and ingenuity. As the age of mobile domination continues to grow, more and more brands are investing in marketing campaigns that not only secures their position in the industry but also strengthens their relationship with their...
Infographics Fridays: The State of Mobile Marketing
Happy Infographics Friday! It's almost the weekend but before anything else, we're sharing with you an infographic on everything you need to know about the state of mobile marketing! What are your thoughts on mobile marketing? Are you leveraging it today? Let us know...
5 Best Practices for Mobile Marketing
Mobile marketing has swiftly become one of the most integral parts of a marketer’s arsenal. In fact, by 2020, mobile marketers will drive 80% of engagements through mobile websites and reduce investments in native app development by as much as 25% to 30%. However,...
The State of Mobile Marketing
Smartphones and tablets have become an indispensable part of our lives. Most of us start and end our days with checking our devices. In today’s fast-paced industry, mobile is unlocking a world of opportunities for marketers to reach audiences and leverage their...
Infographics Fridays: Snapchat in a Snap
It's Friday and you know what that means. It's another Infographics Friday! Before we switch our minds to weekend mode, we've created an infographic to give you the breakdown of everything you need to know about one of the hottest apps around, Snapchat! What do you...
Snapchat 101: Everything You Need to Know About the App
Snapchat is one of the fastest growing social media platforms today. In fact, with the amount of success that it has achieved, it’s hard to believe that the app is only five years old. With approximately 100 million active daily users and 500 million views per day,...
Top 10 B2B Brands that Heavily Use YouTube Marketing
If “a picture is worth a thousand words,” then a video must be worth millions! Marketers have an opportunity to tap into their audience’s emotions and influence them by leveraging YouTube marketing for their brand. Content creation goes beyond educating and engaging....
Infographics Fridays: A Quick Recap on YouTube Marketing
Happy Infographics Friday! To round up our series on YouTube Marketing, we created an infographic to give you a quick recap of everything you need to know about marketing and leveraging YouTube for your brand. What do you think about our infographics? Tell us your...
5 YouTube Marketing Best Practices
Photo credit: telegraph.co.uk YouTube viewing skyrocketing and it is not slowing down any time soon. As the video-sharing site generates more searches than Bing, Yahoo, and AOL combined, marketers are unearthing new ways to create, engage, and invest in video...
YouTube Marketing 101
YouTube has been around since 2005. To date, the video-sharing site has over a billion users and generates about four billion views daily. YouTube’s popularity has shot through the roof, reaching more aged 18-34 and 18-49 audiences than any cable network in the U.S....
Infographics Fridays: An Infographic to Sum it Up
We don't just talk the talk. We walk the talk! To wrap up our infographics series, we've designed and created our own. Today, we're gonna give you a quick overview on everything you need to know about, you've guessed it, infographics! What do you think about our...
Top 10 Infographic Creator Apps and Software
Infographics are fun, creative, and fact-filled visuals that feed readers a ton of information without making them feel overwhelmed. In fact, research found that colorful visuals increase people’s willingness to read a piece of content by 80%. These days, infographics...
5 Best Practices in Creating Infographics
Infographics do more than tell data and statistics. They tell a visual story about an important topic. Though concise and simple, infographics are filled with valuable information that is presented in a user-friendly and easy-to-recall layout. In fact, infographic...
A Beginner’s Guide to Infographics
Infographics have been around for thousands of years. We just call it by different names. For centuries, people have attempted to explain and present the world around them through a combination of words and visual representations. From primitive cave paintings to...
Video Marketing Basics: A Look into Instagram and Facebook
Social media has revolutionized the way we get information about the world. It evolved from being a means to connect and communicate to being a source of news, entertainment, and brand advertising. Marketers are capitalizing on the 2.3 billion active social media...
Video Marketing Basics: A Look into Vine and Snapchat
Businesses are finding unique and inventive ways to use video marketing as a new medium to reach their customers. In fact, research found that videos make a huge impact on customers’ purchasing behavior. About 90% of online shoppers at a major retailer’s website said...
Video Marketing Basics: A Look into YouTube and Vimeo
Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, brand have shifted to creative and engaging videos. In a survey of over 600 marketing professionals, 93% of them used video for marketing and...
How SEO Can Boost Your Content Marketing Strategy
There have been many debates on the relationship between search engine optimization (SEO) and content marketing. Many marketers are at odds between these two strategic tools, leaving them with several questions. Do they fit together? Are they mutually exclusive? The...
Things Marketers Should Avoid When Using SEO
SEO can be a tricky tool to leverage and master considering the ever-changing algorithms of search engines. It is a constantly changing field that forces marketers to switch up their SEO practices. Like everything else, SEO also has its own fair share of rules that...
How to Maximize the Use of SEO
Search engine optimization has become one of the most fundamental parts of running a business. In fact, research revealed that 4 in 5 customers conduct local searches online. About 88% of this group searched using their smartphones while 84% used computers and...