Creative Ways Virtual Assistants Can Support Modern Marketing Campaigns

Marketing campaigns might be more creative than ever, but they are also dynamic and very demanding for the entire team. There are platforms to monitor, assets to create, emails to write, and data to track. Every launch brings a new set of moving parts, and keeping...

How to Control Costs in Sales and Logistics with 9 Financial Tips?

In 2025, controlling your operational costs — especially in core processes like sales and logistics — is imperative, thanks to evolving consumer demands and rising tariffs. The global logistics market was valued at $9.83 trillion in 2022 and is likely to expand and is...

How Virtual Assistants Use AI Tools to Write Smarter, Not Harder

Do you feel like you’re tired of seeing texts, texts, and more texts done by a machine? Well, it seems like, together with helping us do work faster, Artificial Intelligence has filled our lives with the same type of content seen here and there. That is because the...

Embracing Tradition: How Custom Awards Foster Workplace Culture

You want an engaged and committed workplace culture if you’re hoping to thrive as a business. Yes, traditional team-building exercises and verbal affirmations can help team members feel supported. But custom awards can go a step further toward fostering strong...

Leveraging Sales Call Recording Software to Stay Ahead in a Competitive Market

The business environment today demands that companies maintain constant leadership over competitors to survive. The most powerful instrument for gaining a competitive advantage is sales call recording software. Sales call recording technology enables you to record all...

Best Instagram Campaigns of 2016

Instagram has quickly become a key platform in a marketer’s arsenal. The mobile-based social media app has exponentially grown since its launch in 2010. In fact, photo-and-video sharing network has more than 500,000 monthly active users! We at Pepper love Instagram....

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Best YouTube Campaigns of 2016

Video marketing has soared to new heights this 2016. Marketers predict that digital ad spending will surpass television spending. This includes ads spend on video-sharing platforms such as YouTube. Video is one of the most important and effective media for marketers....

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Best Twitter Campaigns of 2016

This year has been a big one for social media marketing and Twitter continues to be a robust platform worth leveraging for businesses to build brand awareness. Despite the new challenges, marketers continue to create and launch some of the most entertaining and...

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Best Facebook Campaigns of 2016

Marketers dream of creating and launching a campaign that creates incredible media buzz. This year was a big year for digital marketing and there was no shortage of companies and creators that strived towards this ambitious goal. At Pepper, we love great content which...

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10 Best Mobile Marketing Campaigns

Marketing is all about creativity and ingenuity. As the age of mobile domination continues to grow, more and more brands are investing in marketing campaigns that not only secures their position in the industry but also strengthens their relationship with their...

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5 Best Practices for Mobile Marketing

Mobile marketing has swiftly become one of the most integral parts of a marketer’s arsenal. In fact, by 2020, mobile marketers will drive 80% of engagements through mobile websites and reduce investments in native app development by as much as 25% to 30%. However,...

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The State of Mobile Marketing

Smartphones and tablets have become an indispensable part of our lives. Most of us start and end our days with checking our devices. In today’s fast-paced industry, mobile is unlocking a world of opportunities for marketers to reach audiences and leverage their...

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Infographics Fridays: Snapchat in a Snap

It's Friday and you know what that means. It's another Infographics Friday! Before we switch our minds to weekend mode, we've created an infographic to give you the breakdown of everything you need to know about one of the hottest apps around, Snapchat! What do you...

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5 YouTube Marketing Best Practices

Photo credit: telegraph.co.uk YouTube viewing skyrocketing and it is not slowing down any time soon. As the video-sharing site generates more searches than Bing, Yahoo, and AOL combined, marketers are unearthing new ways to create, engage, and invest in video...

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YouTube Marketing 101

YouTube has been around since 2005. To date, the video-sharing site has over a billion users and generates about four billion views daily. YouTube’s popularity has shot through the roof, reaching more aged 18-34 and 18-49 audiences than any cable network in the U.S....

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