by Pepper Sugar | Oct 22, 2013 | Social Media
A brand’s impact on its consumers can easily be determined by their loyalty and frequency of usage. Over the past weeks, we’ve been looking at brands that have achieved these and more. In our previous blogs, we’ve explored the principles that characterize Apple and...
by Pepper Sugar | Oct 17, 2013 | Marketing
Brands can make or break a culture. The strongest brands we’ve known have created a new norm not only in their industry but also in society in general. Last week, we kicked off our three-part blog series on The Bold and the Brilliant: Brands that Made a Difference by...
by Pepper Sugar | Jan 15, 2013 | Life Hacks, Virtual Assistants
For many people, working with a virtual assistant, or VA for short, comes with a steep learning curve. Most people don’t know what to expect from their VAs, and are never quite sure how to work with them. We’re not surprised by this, because just a few short years...