by Pepper Sugar | Sep 9, 2014 | Marketing
Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it on...
by Pepper Sugar | Dec 27, 2013 | Virtual Assistants
Before we wrap up the year, we’d like to show you the highlights of Pepper’s blog this 2013. We have covered some of the latest business stories, unlocked the secrets of leading brands, and provided a comprehensive inside look at the outsourcing industry. We hope you...
by Pepper Sugar | Jan 18, 2013 | Life Hacks, Virtual Assistants
Welcome to the second part of our primer on virtual assistants. Since you’re here, it’s a safe bet that you, like many people, you don’t quite know what to expect from a virtual assistant, or VA for short, and aren’t quite sure how to work with...
by Pepper Sugar | Jan 15, 2013 | Life Hacks, Virtual Assistants
For many people, working with a virtual assistant, or VA for short, comes with a steep learning curve. Most people don’t know what to expect from their VAs, and are never quite sure how to work with them. We’re not surprised by this, because just a few short years...
by Pepper Sugar | Jul 3, 2012 | Marketing
Remember that scene in the Facebook movie The Social Network, where young Mark Zuckerberg blabbed about his bad breakup with his girlfriend online? He felt so bad and heartbroken, he even compared her to a farm animal. That was blogging back then—a whole new,...
