by Pepper Sugar | Sep 19, 2016 | Social Media
Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, brand have shifted to creative and engaging videos. In a survey of over 600 marketing professionals, 93% of them used video for marketing and...
by Pepper Sugar | Sep 16, 2016 | Marketing
There have been many debates on the relationship between search engine optimization (SEO) and content marketing. Many marketers are at odds between these two strategic tools, leaving them with several questions. Do they fit together? Are they mutually exclusive? The...
by Pepper Sugar | Sep 15, 2016 | Marketing
SEO can be a tricky tool to leverage and master considering the ever-changing algorithms of search engines. It is a constantly changing field that forces marketers to switch up their SEO practices. Like everything else, SEO also has its own fair share of rules that...
by Pepper Sugar | Sep 13, 2016 | Marketing
Search engine optimization has become one of the most fundamental parts of running a business. In fact, research revealed that 4 in 5 customers conduct local searches online. About 88% of this group searched using their smartphones while 84% used computers and...
by Pepper Sugar | Sep 8, 2016 | Marketing
Search engine optimization or SEO is the process of gaining higher rankings in search engine results. It’s a strategy that allows your website to be picked up by Google, Bing, or Yahoo, when certain keywords are used in a particular search. Did you know that 90%...
