by Pepper Sugar | Sep 26, 2016 | Marketing
Infographics have been around for thousands of years. We just call it by different names. For centuries, people have attempted to explain and present the world around them through a combination of words and visual representations. From primitive cave paintings to...
by Pepper Sugar | Sep 23, 2016 | Social Media
Social media has revolutionized the way we get information about the world. It evolved from being a means to connect and communicate to being a source of news, entertainment, and brand advertising. Marketers are capitalizing on the 2.3 billion active social media...
by Pepper Sugar | Sep 21, 2016 | Social Media
Businesses are finding unique and inventive ways to use video marketing as a new medium to reach their customers. In fact, research found that videos make a huge impact on customers’ purchasing behavior. About 90% of online shoppers at a major retailer’s website said...
by Pepper Sugar | Sep 19, 2016 | Social Media
Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, brand have shifted to creative and engaging videos. In a survey of over 600 marketing professionals, 93% of them used video for marketing and...
by Pepper Sugar | Sep 16, 2016 | Marketing
There have been many debates on the relationship between search engine optimization (SEO) and content marketing. Many marketers are at odds between these two strategic tools, leaving them with several questions. Do they fit together? Are they mutually exclusive? The...
