by Pepper Sugar | Sep 9, 2014 | Marketing
Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it on...
by Pepper Sugar | Aug 19, 2014 | Virtual Assistants
Working with a virtual assistant (VA) not only lightens your workload but also increases your efficiency. With more time in your hands, you can now focus on the things you want to do and accomplish what you need to do without feeling overworked or overwhelmed. After...
by Pepper Sugar | Aug 14, 2014 | Social Media
Social media has drastically changed the way we do customer service. Hotlines and face-to-face interactions are still utilized but tweets and comments have become more popular for customers especially for those looking for immediate answers to their inquiries. Social...
by Pepper Sugar | Aug 12, 2014 | Virtual Assistants
Training is the most important stage in your working relationship with your virtual assistant (VA). As an employer, it’s your responsibility to train your VA on the scope of her work and the nature of your business. The way she performs is also largely influenced by...
by Pepper Sugar | Jul 31, 2014 | Social Media
Social media is one of the most powerful marketing platforms today. It provides unlimited reach that allows you to access your audience directly. You can even promote content, product info, and promos with an exposure that can rival what TV advertisements offer. It’s...
