Brands That Dominate Instagram Stories
Consumers nowadays look for authenticity in brands they follow and do business with. Establishing genuine connection between business and followers or customers is important and Instagram Stories hits that mark. With this feature, businesses are able to tell and share...
How B2Bs Can Use Instagram Stories Effectively
A lot of B2B companies have been using Instagram (IG) to expand their network, improve brand visibility, and stay relevant. According to statistics, there are currently over 25 million Instagram business profiles worldwide. That number continues to rise with the...
What You Need to Know About Instagram Stories
Instagram continues to be one of the top social media networks today. Since its launch in 2010, it has already hit the 1 billion users milestone earlier this year. More users, including brands or marketers, are taking advantage of this photo and video-sharing network...
Top Companies That Use Freebies to Boost Their Sales
Consumers love getting stuff for free, especially if it’s from a reputable and successful company. Whether it’s a free sample product, meal, one-hour consultation, and e-course, it’s an offer that’s hard to resist. This is why more businesses are optimizing this...
How Freebies Help Increase Customer Base and Sales
Every business aims to gain new customers and retain existing ones to remain relevant and boost sales and profits. For savvy and forward-thinking marketers or business owners, giving away a product or offering a service for free is an effective technique to achieve...
Five Things to Consider in Improving Employee Retention
One of the biggest challenges any organization faces is keeping their employees, more so the good and deserving ones. When an employee leaves, the management is left with the task to look for a replacement within a short period, as well as the responsibility to manage...
Optimizing Media Platforms to Generate Leads
It’s important for businesses to continue to look for ways to attract customers and generate leads in order to grow and thrive. To be able to achieve this, constant promotion and effective marketing is necessary. There’s no one-size-fits-all strategy and channel,...
How Failure Helps You Grow and Succeed
Failure is a normal and an important part of life. No matter how hard you work to reach your personal or career goals, you might still fail at some point. This shouldn’t discourage you, though. What’s important is that you stay motivated and that you don’t fear...
Ways to Effectively Communicate with your Virtual Team
Communication is essential in building good relationships with your employees or contractors. It could be bit challenging, though, for employers or business owners who are managing remote workers or a virtual team. You don’t share and work in a physical office and you...
Benefits of Working With an Outsourcing Team
Nowadays, outsourcing is considered a common practice and popular strategy implemented by companies, regardless of size or industry. If you are an entrepreneur looking to grow your business, hiring an outsourcing team, instead of freelancers is most likely a better...
Surefire Ways to Grow Your Business
Starting your own business is no easy feat. Naturally, innovative and strategic business owners like you would do a lot of research before finally launching it. While it is one thing to start a business, growing it is a different thing. You’ll be in on a different set...
Infographic: Inspiring and Innovative Young Entrepreneurs
Happy Infographic Friday, everyone! To continue our blog series for March, we discovered inspiring and innovative young entrepreneurs through our blogs this week. First, we learned about five of the Most Inspiring Entrepreneurs Under 40. A 36-year-old industrial...
Most Innovative Entrepreneurs Under 30
The saying, “Take a fresh, brilliant idea and turn it into reality” may be too familiar and even overused. But for innovators, it is a mantra to live by. Thus, it is not surprising that today’s dynamic business world is full of discoveries and innovations. Many of...
Most Inspiring Entrepreneurs Under 40
In the vast world of business, there certainly is space and opportunity for anybody, regardless of age, who dreams of starting and owning his own company. Nowadays, more people are living their entrepreneurial dreams at a young age. We all know Mark Zuckerberg, the...
Infographic: Promising Tech and Retail Entrepreneurs to Watch Out For
It’s time for another infographic, everyone! It’s March already, and our blog series for this month is dedicated to inspiring entrepreneurs. This week, we featured new and promising tech and retail entrepreneurs. There’s one who founded a company that uses drones to...
Promising Retail Entrepreneurs to Watch Out For
Retail shopping is a favorite recreational activity for a lot of people. Consumers can't seem to lose excitement over the newest goods in the market and are just willing to shell out some cash for whatever purchase they want and need. This most likely contributes to...
New Tech Entrepreneurs to Watch Out For
Technology continues to be a staple and vital part of people’s lives and the economy in this day and age. Considering the huge gains accumulated by the top 5 technology companies – Apple, Alphabet, Amazon, Microsoft, and Facebook – last year, the industry is...
How to Create a Seasonal Marketing Strategy
Seasonal events and holidays are huge and critical times for any business looking to attract more clients and increase profits. This is why developing a solid seasonal marketing strategy as part of the overall business plan is vital. It could be a bit challenging,...
Top Seasonal Occasions Worth Having a Marketing Budget
Businesses, regardless of size or industry, have to spend money to stay relevant and to make money. Since running promotions or campaigns across different platforms is vital in achieving these goals, a considerable portion of their budget is usually spent on...
Infographic: Seasonal Marketing Mistakes / Campaign Evaluation
Happy Infographic Friday, everyone! This week, we talked about more seasonal marketing tips and tactics in our blogs. First, we learned some mistakes to avoid when doing seasonal marketing. Last-minute planning or starting late, neglecting your competition, and...
5 Ways to Effectively Evaluate Seasonal Campaigns
Seasons come and go, and the campaign you and your team carefully and wholeheartedly worked on is about to end. Now it’s time to check if you achieved the marketing goals you’ve set and find out if your seasonal marketing campaign delivered the best results. Measuring...
5 Mistakes To Avoid When Doing Seasonal Marketing
It is a common and important practice for business owners and leaders like you to ramp up your team’s marketing efforts whenever there is a holiday, popular event, or new season coming up. It is also normal for you to get too excited just thinking about the amazing...
B2B Valentine Marketing Ideas That Work
Business-to-business or B2B marketing is a common and excellent strategy businesses use to thrive. Having business partners helps you run your business more efficiently, expand your reach, and possibly generate more revenues. This is why it would be best for you to...
How to Effectively Launch Seasonal Marketing Campaigns
Seasonal marketing is an effective strategy businesses use to promote their brands based on the season or time of the year. And since consumers tend to spend money during seasonal events or holidays, these periods present great opportunities for businesses to increase...