10 Best Mobile Marketing Campaigns
Marketing is all about creativity and ingenuity. As the age of mobile domination continues to grow, more and more brands are investing in marketing campaigns that not only secures their position in the industry but also strengthens their relationship with their...
Infographics Fridays: The State of Mobile Marketing
Happy Infographics Friday! It's almost the weekend but before anything else, we're sharing with you an infographic on everything you need to know about the state of mobile marketing! What are your thoughts on mobile marketing? Are you leveraging it today? Let us know...
5 Best Practices for Mobile Marketing
Mobile marketing has swiftly become one of the most integral parts of a marketer’s arsenal. In fact, by 2020, mobile marketers will drive 80% of engagements through mobile websites and reduce investments in native app development by as much as 25% to 30%. However,...
The State of Mobile Marketing
Smartphones and tablets have become an indispensable part of our lives. Most of us start and end our days with checking our devices. In today’s fast-paced industry, mobile is unlocking a world of opportunities for marketers to reach audiences and leverage their...
Infographics Fridays: Snapchat in a Snap
It's Friday and you know what that means. It's another Infographics Friday! Before we switch our minds to weekend mode, we've created an infographic to give you the breakdown of everything you need to know about one of the hottest apps around, Snapchat! What do you...
Snapchat 101: Everything You Need to Know About the App
Snapchat is one of the fastest growing social media platforms today. In fact, with the amount of success that it has achieved, it’s hard to believe that the app is only five years old. With approximately 100 million active daily users and 500 million views per day,...
Top 10 B2B Brands that Heavily Use YouTube Marketing
If “a picture is worth a thousand words,” then a video must be worth millions! Marketers have an opportunity to tap into their audience’s emotions and influence them by leveraging YouTube marketing for their brand. Content creation goes beyond educating and engaging....
Infographics Fridays: A Quick Recap on YouTube Marketing
Happy Infographics Friday! To round up our series on YouTube Marketing, we created an infographic to give you a quick recap of everything you need to know about marketing and leveraging YouTube for your brand. What do you think about our infographics? Tell us your...
5 YouTube Marketing Best Practices
Photo credit: telegraph.co.uk YouTube viewing skyrocketing and it is not slowing down any time soon. As the video-sharing site generates more searches than Bing, Yahoo, and AOL combined, marketers are unearthing new ways to create, engage, and invest in video...
YouTube Marketing 101
YouTube has been around since 2005. To date, the video-sharing site has over a billion users and generates about four billion views daily. YouTube’s popularity has shot through the roof, reaching more aged 18-34 and 18-49 audiences than any cable network in the U.S....
Infographics Fridays: An Infographic to Sum it Up
We don't just talk the talk. We walk the talk! To wrap up our infographics series, we've designed and created our own. Today, we're gonna give you a quick overview on everything you need to know about, you've guessed it, infographics! What do you think about our...
Top 10 Infographic Creator Apps and Software
Infographics are fun, creative, and fact-filled visuals that feed readers a ton of information without making them feel overwhelmed. In fact, research found that colorful visuals increase people’s willingness to read a piece of content by 80%. These days, infographics...
5 Best Practices in Creating Infographics
Infographics do more than tell data and statistics. They tell a visual story about an important topic. Though concise and simple, infographics are filled with valuable information that is presented in a user-friendly and easy-to-recall layout. In fact, infographic...
A Beginner’s Guide to Infographics
Infographics have been around for thousands of years. We just call it by different names. For centuries, people have attempted to explain and present the world around them through a combination of words and visual representations. From primitive cave paintings to...
Video Marketing Basics: A Look into Instagram and Facebook
Social media has revolutionized the way we get information about the world. It evolved from being a means to connect and communicate to being a source of news, entertainment, and brand advertising. Marketers are capitalizing on the 2.3 billion active social media...
Video Marketing Basics: A Look into Vine and Snapchat
Businesses are finding unique and inventive ways to use video marketing as a new medium to reach their customers. In fact, research found that videos make a huge impact on customers’ purchasing behavior. About 90% of online shoppers at a major retailer’s website said...
Video Marketing Basics: A Look into YouTube and Vimeo
Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, brand have shifted to creative and engaging videos. In a survey of over 600 marketing professionals, 93% of them used video for marketing and...
How SEO Can Boost Your Content Marketing Strategy
There have been many debates on the relationship between search engine optimization (SEO) and content marketing. Many marketers are at odds between these two strategic tools, leaving them with several questions. Do they fit together? Are they mutually exclusive? The...
Things Marketers Should Avoid When Using SEO
SEO can be a tricky tool to leverage and master considering the ever-changing algorithms of search engines. It is a constantly changing field that forces marketers to switch up their SEO practices. Like everything else, SEO also has its own fair share of rules that...
How to Maximize the Use of SEO
Search engine optimization has become one of the most fundamental parts of running a business. In fact, research revealed that 4 in 5 customers conduct local searches online. About 88% of this group searched using their smartphones while 84% used computers and...
The Basics of SEO
Search engine optimization or SEO is the process of gaining higher rankings in search engine results. It's a strategy that allows your website to be picked up by Google, Bing, or Yahoo, when certain keywords are used in a particular search. Did you know that 90% of...
How to Instill Productivity in the Workplace
Instilling a culture of productivity is a challenge many businesses continue to face. Research revealed that employees who are highly engaged are 50% more likely to exceed company expectations than the least-engaged. These companies have been found to outperform their...
Office Productivity Killers and How to Overcome Them
There are good days and bad days in the office. The good days are when you’ve got everything going your way. It’s when you’re ticking off items left and right from your to-do list. But then there are days when you feel like you haven’t accomplished anything and...
Productivity Hacks That Can Boost Your Workday Efficiency
It’s another day at work and you need to finish a lot of things. Yet here you are, reading an article on productivity hacks. You want to do more but you don’t feel like doing more. Procrastination, as we already know, is an unhealthy habit not just for professionals...