The Pepper Experience
Working with a virtual assistant always comes with a set of expectations. Every business owner who hires a VA goes into it with high hopes that their partnership will go as planned. They already envisioned streamlining their processes, delegating certain tasks, and...
Pepper Expands Business Solutions with SimilarWeb Partnership
It’s an exciting time for Pepper Virtual Assistants as we are adding another business solution that will help you gain the competitive edge you need! We have partnered with SimilarWeb, a global leader in web measurement specializing in online competitive intelligence....
The Rise of Virtual Assistants: How VAs are Changing Today’s Business Landscape
Almost everything you do and every aspect of your life is affected by technology. From the car you drive to the smartphone you use to send out emails, modern inventions and advances heavily influence how you work. These days, even the traditional personal assistants...
5 Best Practices for Email Unsubscribes
Email unsubscribes are inevitable. Every brand that’s into email marketing receives unsubscribe requests from their customers even big players like Amazon and eBay. So don’t panic if you get them, you’re not alone. People unsubscribe for a number of reasons. They...
Social Media Trends for 2015
Social media is keeping its stronghold in the digital marketing arena. In fact, we’re pretty sure that social media marketing is getting a bigger budget this year in your marketing plan. To help execute your strategy better, we’re giving you a heads up on what to...
Are You Really Linking In? LinkedIn Engagement Simplified
Ever wondered if your LinkedIn posts are reaching your target audience? Is it generating enough interest or engagement? Today we’re wrapping up our series on measuring social media with LinkedIn, the world’s largest professional network on the web. We’ve already...
Official Philippine Holidays 2015
Today we’re officially beginning the first work week of 2015 and here at Pepper, we couldn’t be more excited! We look forward to starting the year strong and finishing it on a high note. But before we even get things rolling, we’d like to send a special shoutout to...
Pepper Blog’s Best of 2014
Creating quality and relevant content is one of the things we try to accomplish in Pepper. We want to help our readers in the areas of digital marketing and smart outsourcing through the content we produce. With all the blogs we’ve put out this year, we’ve chosen the...
It’s Not About Tweeting, It’s About Engaging
We’ve been looking at measuring social media the past two weeks starting with Facebook and today we’ll be zeroing in on Twitter. Twitter has 284 million monthly active users and there are 500 million tweets sent per day. The dynamics of the Twitterverse is very...
How to Create a Year-End Marketing Plan
We’re about to cap off the year and most of you are probably rushing to get things done before taking the holiday break. While it seems like the season for finishing deadlines and tying loose ends, it’s also the best time to plan for the coming year. It’s a good way...
VA Chronicles: Do You Have What it Takes to be a Virtual Assistant?
Today we’re wrapping up our series on VA Chronicles and we’d like to send a special shoutout to our Pepper virtual assistants for sharing their time and experience with us! Over the past weeks, we’ve looked at the lessons our VAs learned from their clients and how...
How to Effectively Measure Facebook Engagement
Today we’re continuing our series on measuring social media where we’ll look at the biggest and still leading social network—Facebook. With 1.35 billion monthly active users to date, Facebook is instinctively the first social media channel that marketers latch on to....
Measuring Social Media
Social Media still remains as the top tactic used by B2B marketers in their content marketing. In the 2015 B2B Content Marketing Benchmarks and Trends report released by the Content Marketing Institute (CMI), it showed that 92% of B2B marketers use social media...
VA Chronicles: Managing Mistakes and Handling Conflicts
We all have committed work mishaps at some point in our career. It’s one of those things that makes us learn the most memorable lessons in the workplace. Mistakes and conflicts force us to eat huge portions of humble pie to rectify the mess we made. On a positive...
Yes, we’re still hiring!
The year is almost over and unlike most companies that are holding out on recruitment, here at Pepper WE’RE STILL HIRING! That’s great news for smart individuals like you and a growing business like us. We’re excited to add more talented individuals to our dynamic...
The Importance of LinkedIn to your Social Media Campaign
Twin Design / Shutterstock.com It comes as no surprise that social media is getting a huge chunk of the marketing budget lately for a lot of companies. The reach and engagement it provides have been so effective that it has pushed back a lot of traditional marketing...
VA Chronicles: An Inside Look at Virtual Assistance
We all have read outsourcing articles, particularly about virtual assistance. Many have been written about what to delegate to a VA and what not to. Some have been about the qualities and skills you need to look for in a VA. This time we’ll look at virtual assistance...
How Visual Storytelling Impacts Your Content Marketing
The web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused...
Why Email Marketing Still Matters
Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this...
Five Tell-Tale Signs That You Need To Slow Down
No one is exempted from stress. Every single person you see is stressed out by something. Psychologists define stress as a reaction to a stimulus that triggers a “fight-or-flight” response, releasing adrenaline throughout your body. That’s why small things can stress...
Call to Action that Converts
Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it on...
Getting Your Virtual Assistant to EA Level
Working with a virtual assistant (VA) not only lightens your workload but also increases your efficiency. With more time in your hands, you can now focus on the things you want to do and accomplish what you need to do without feeling overworked or overwhelmed. After...
Social Media Customer Service Mistakes You Shouldn’t Commit
Social media has drastically changed the way we do customer service. Hotlines and face-to-face interactions are still utilized but tweets and comments have become more popular for customers especially for those looking for immediate answers to their inquiries. Social...
How to Effectively Train Your Virtual Assistant
Training is the most important stage in your working relationship with your virtual assistant (VA). As an employer, it’s your responsibility to train your VA on the scope of her work and the nature of your business. The way she performs is also largely influenced by...