Costly Social Media Marketing Blunders You Should Avoid
Social media is one of the most powerful marketing platforms today. It provides unlimited reach that allows you to access your audience directly. You can even promote content, product info, and promos with an exposure that can rival what TV advertisements offer. It’s...
Website Conversion Killers You Need to Avoid
Websites have become the virtual extension of a brand. It’s your 24/7 billboard where people can view your products, know more about your company, and get something valuable out of it. A lot of users may visit your site but it may not necessarily translate to a...
Business Insights from the World Cup: The Triumph of Teamwork
Whether you’re a football fan or not, you will not miss the World Cup 2014 craze as it has been in the headlines over the past weeks. From the debate to which World Cup song is better—Shakira’s or J.Lo’s—to the surprising loss of Spain, there are many things to talk...
Skills You Need to Look for in a Virtual Assistant
Hiring people today is not limited to proximity. Outsourcing business solutions has opened opportunities for businesses to tap the global workforce that showcases skilled and talented professionals. Virtual assistants (VAs) are one of them. There are many...
Internet Marketing Trends that You Need to Capitalize On
The internet has given marketers a powerful platform that allows them to optimize their reach. The web offers a variety of ways to draw customers to your brand. As much as it gives marketers multiple opportunities, it also keeps them on their toes because of its quick...
Building a Great Relationship with Your Virtual Assistant Contractor
Working with a contractor is similar to working with any employee or business partner. You need to establish a strong and collaborative relationship with them to make sure that you get the most out of that partnership. A contractor could be anyone from a virtual...
Five Reasons Why Every Business Should Go Into Facebook Marketing
With 1.28 billion monthly active users, Facebook is undoubtedly the leading social media site today. To overlook this fact is like passing up on a free million-dollar ad placement with maximum global reach. That’s how powerful Facebook is. Marketing your business on...
An Inside Look at Working with Filipino Virtual Assistants
The Philippines has been ranked number two in the 2014 Tholons Top 100 Outsourcing Destinations. Seven cities made it to the list including Manila (No. 2), Cebu (No. 8), Davao (No. 69), Metro Laguna (No. 82), Bacolod (No. 93), Iloilo City (No. 95), and Baguio City...
Laying the Groundwork for Successful Outsourcing
Outsourcing is growing at a fast, steady pace with more companies recognizing the global workforce. This business solution, however, is not limited to big companies. Over the past years, small companies have been tapping offshore contract jobs to meet their business...
The Era of Social Media Customer Support
Companies lose sight of the bigger social media picture in a constant struggle for likes, followers and plus ones. Social pages are not landing pages designed for conversions or the equivalent of appealing store fronts. They represent an opportunity for businesses to...
Hangouts Takes Messaging a Notch Higher
Communication has never been easier and more dynamic with the tools available in the Web. From chat to video calls, you can practically reach anyone anywhere with messaging apps such as Skype, Facebook Messenger, and Whatsapp. Google launched Hangouts on May 15, 2013...
App Development Made Easy
With offshore teams becoming a norm in many businesses, online collaboration has also become a common practice. Business processes done in the cloud are growing including application development. Over the past weeks, we are looking at different ways to optimize Google...
WE’RE HIRING!
We are expanding our business in Davao and we need smart and creative individuals to join us! Our talented team is composed of skilled professionals who are passionate at what they do. We are a driven bunch who knows how to work hard and play hard at the same time! We...
Hybrid Integration: Maximizing the Cloud and the Chrome
Now more than ever, business environments are becoming more competitive and dynamic. Efficiency on all business areas is crucial to your success. Integrated processes are part of efficiency. It involves utilizing platforms that allow you to accomplish more by doing...
Efficiency the Google Way: Gmail, Calendar, and Drive
Gmail. You have may have tried different emails for your business or perhaps your current in-house email is working just fine but Gmail has something more to offer. Google’s popular email has a lot of unique features and here are some of them: Powerful search engine....
Google Business Suite 101: What Google Apps Can Do For You
Running your own business involves a great deal of coordination. Your business is a sum of many parts, so to speak. From top management to office staff; back office departments to front liners; production groups to sales teams—all these branches have specific...
How to Optimize Google Hummingbird for your Online Marketing
Google Hummingbird is the latest upgrade of the search engine giant to its algorithm. You may be wondering why Google had to release a new one despite recently launching Penguin and Panda. For one, each of those upgrades has a different function. Google Hummingbird is...
2014 Philippine Holidays
It’s the start of the year and we’re excited to continue working with you! We hope you had an awesome time with your family over the holidays as much as we did. Now we’re all pumped up, fully recharged, and ready to go for the New Year! To ensure smooth and efficient...
The Best of Pepper Blog 2013
Before we wrap up the year, we’d like to show you the highlights of Pepper’s blog this 2013. We have covered some of the latest business stories, unlocked the secrets of leading brands, and provided a comprehensive inside look at the outsourcing industry. We hope you...
Why You Need to be on Google+
Many users still think that Google+ does not have a place in the social media world. It seems to be sending off a serious image that makes users perceive it as uncool. Some are wondering who exactly are on Google+. Whether it's the netizens' generalized opinion or...
Facebook Tweaks News Feed Prioritizing High Quality Content
Facebook recently announced in its blog that it has made some changes in its News Feed algorithm. The News Feed is basically where you see all the updates from your friends and family. Facebook Engineering Manager Varun Kacholia said that the goal of the News Feed is...
Men are from LinkedIn, Women are from Pinterest: How Gender Influences Social Media Usage
Social media has changed the way we communicate and interact with each other. In 140 characters or less, you can either inspire people or cause online outrage. The photo you shared can become viral in minutes. In one quick search, you can reconnect with your former...
5 Ways QR Codes Can Boost Your Marketing Campaign
QR codes or quick response codes are making marketing efforts more multidimensional than ever before. It is capable of uniting your marketing campaign in one quick scan. It gets even better because this unique two-dimensional matrix can contain any information you...
Locked In: How to Keep Your Data Secure When Working with Virtual Assistants
Data security is one of the primary concerns of business owners who are considering outsourcing their business processes. A study done by Ponemon Institute reports that 65% of companies that have outsourced to a third party have experienced data breach on its consumer...