When you’re trying to promote your business online, you may be tempted to focus your attention on the search engine results page (SERP). While it’s true that many people find what they’re looking for through Google or Bing, the truth is that most people don’t even get there. Instead, they search on Google or Bing and then click on an ad or a link from another website before ever reaching these sites’ home pages. This means that if you want your site to show up in search results as often as possible—and reap the benefits that come along with increased visibility—you’ll need to understand SEO coding best practices and how they can help improve your SEO campaign.
Code Your Website
Coding is the process of writing computer programs. Coding is a skill that can be learned, and it’s used to create websites and software. Learning how to code will help you understand how the internet works, which will give you an advantage when optimizing for search engines.
If you’ve ever wondered what goes into building a website, now is your chance! This article takes a look at some basic HTML tags and explains how they work in plain English–no fancy jargon required!
Create a Sitemap
A sitemap is a list of all the pages on your site, including their URLs and other information. It’s useful for search engines to find and index your content, but it also helps you improve internal linking.
In order to create a sitemap, first you need to decide what information should be included in it:
- The URLs of all the pages on your website (you can do this manually) or use an XML generator tool like Google’s Search Console Sitemaps Generator
- Information about whether these pages are dynamic or static (dynamic means they change frequently; static means they don’t change often) so that Google knows how often it should crawl them
- A description for each page (if possible)
Use Website Analytics
Website analytics are tools that help you understand how your website is performing. They can tell you things like:
- How many people visit your site, where they’re coming from and what they do when they get there.
- What pages on your site are popular with visitors, what keywords they use when searching for those pages and which ones have the most traffic (and therefore need more attention).
Website analytics allow you to see what works well on your site so that it can be replicated elsewhere across the internet (i.e., “content marketing”) or improved upon in order to increase conversions/sales/etc.
Optimize Your Title Tags and Meta Descriptions
Title tags and meta descriptions are important elements of your website that can help you improve your SEO. They’re also easy to overlook, so let’s take a look at how they work and what you should be doing with them.
Title Tags
The title tag is the most important part of any page. This is because it’s what shows up in search results when someone searches for something related to your site or content, so if someone clicks on one of these results, they’ll land on one of your pages! The goal here is to make sure that every single piece of content has its own unique title tag (e.g., “Why Coding Can Help Your SEO” vs “Why Coding Is Great”). This ensures that Google knows which page corresponds with each search query so they can send traffic where it’s needed most–in other words: more people will find out about all those great benefits coding brings!
Meta Descriptions
Optimizing the meta description of a website is important for SEO because it can have a significant impact on search engine optimization efforts. The meta description acts as “organic ad text,” meaning that when a website ranks for a particular keyword, search engines like Google often show the meta description as a summary of the page. A well-written meta description can provide a short, relevant summary of what a particular page is about to interest users, and it can also intelligently employ the page’s target keywords in a natural, non-spammy way that compels the user to click through to the page. Additionally, meta descriptions are often displayed in search engine results pages (SERPs), and Google and other search engines often bold keywords from the user’s query in the description display, which draws the eye of the searcher. Therefore, optimizing meta descriptions is an important part of on-page SEO to drive traffic to a website, which can result in higher click-through rates and ultimately, better search engine rankings.
Create an XML Sitemap for Google and Bing
As you’ve probably heard, Google and Bing use site maps to crawl your website. An XML site map is a file that contains a list of all the pages on your website, as well as their corresponding URLs and titles. It’s important that you create one for both engines so they can easily find all of your content!
- WordPress users: You can create an XML sitemap in WordPress by going into “Tools” -> “Options” -> “Search Appearance” then clicking on the “XML Sitemaps” tab at the top right corner of the window.
- Manual method: If you don’t want to use an application like WordPress or Joomla!, there are other ways as well!
SEO Codes Help You to Improve the Visibility of Your Website in Search Engines
Coding is an essential part of SEO. You can use it to improve the visibility of your website in search engines, and this will help you to get more traffic from them. It’s not enough just to have a good website; you also need it to be well optimized for search engines so that people can find it easily when they’re looking for something related to what you offer. As SEO is time consuming and not easy to understand, you can hire a professional SEO agency that will be able to help you maintain your optimization goals and achieve real results.
Coding helps with all aspects of SEO: improving the ranking of your site, increasing the quality and relevance of its content (which means less duplication), ensuring that links are pointing back at relevant pages on your site rather than other irrelevant ones–and more!
Conclusion
Coding is a great way to improve your SEO, because it allows you to control the content on your site. As we’ve discussed, Google has become more and more reliant on algorithms over time, so the most important thing you can do is make sure that they are working in your favor. Coding helps with this by allowing you to change things like page titles and descriptions so they align better with what people are searching for when they come across your website through Google or other search engines.
