Top Holiday Marketing Campaigns from B2Bs

Marketing campaigns are in full swing at this time of the year. For B2B companies, building and delivering an effective holiday marketing campaign may be a bit tough, considering their diverse clientele and the already overwhelming holiday-related messages the market...

Marketing and HR Need to Work Together on the Employer Branding Strategy

Nearly 88 percent of the HR managers polled in a recent survey said that employee recruitment is becoming more like marketing with each passing year. These days, employers have to use the power of persuasion to attract top talent. With all of the competition in the...

2019 Official Philippine Holidays

How was 2018 for you and your business? We, at Pepper, hope that you end the year strong and start 2019 on a high note. To our dear clients, here’s to the fruitful partnership we had this year! We’re thrilled to kick off 2019 with you and continue to be part of your...

Digital Marketing Trends to Improve Productivity in 2019

Optimizing productivity is an ongoing journey. As our world becomes more and more tech-centered, digital marketing is on the rise. To set up your strategies for success in the new year, maintaining a strong level of productivity is essential. Here are a few trending...

6 Ways to Deter Crime in Your Business

Crime in the workplace is one of the risks in running a business. From external threats to employee theft, there are a wide range of potential crimes waiting to happen. You can minimize those risks with a robust crime-prevention strategy. If you want your business to...

Ways to Get Customers Interested In Your Business

If you’re having a hard time getting your business noticed, then you’ve come to the right place. Without paying and loyal customers, you risk losing clients and possibly closing down your business later on. It’s extremely important that you can attract new customers...

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Infographic: Customer Loyalty

Happy Monday! Let’s welcome the week with an infographic about customer loyalty. It is every business’ primary goal to earn the trust and loyalty of their customers. With loyal customers, you’ll achieve increased engagement, regular sales, and a steady flow of...

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Four Ways to Retain Customer Loyalty

When you’re a large business that values repeat customers and wish to foster new, strong, and trusting relationships with consumers, you’re going to have to work on your customer loyalty. As most businesses are conducted on the internet, a huge chunk of their budget...

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Best Apps for New Entrepreneurs

Running a business could be a bit more challenging if you’re a new entrepreneur. No matter the size or industry, there are various aspects of the business you need to learn to focus on and manage for the first time. But thanks to the power of apps or online tools, you...

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Best Thanksgiving Marketing Campaigns

Holidays are a great time for companies to showcase their brand through creative marketing campaigns. With Thanksgiving only a week away, it’s high time that you create buzz for your business. Is your Thanksgiving marketing campaign all set or are you still racking...

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Marketing Promo Ideas for Thanksgiving

Thanksgiving Day is just around the corner. For business owners like you, this special and major U.S. holiday is the perfect chance to thank your loyal customers as well as boost your sales. If you’re still trying to come up with marketing promo ideas, now’s the best...

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Infographic: Employee Engagement

It’s a brand new week and it’s a great time for a new infographic! Employees are the best assets of any organization or company. They work towards a common goal and help businesses grow. This is why it is important that employees stay happy, satisfied, and engaged...

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A Guide to Digital Transformation

Digital transformation is a term that’s heard a lot these days, but many business leaders misunderstand the concept. Digital transformation is not just about new technologies; it’s about finding new ways of working that solve traditional problems. What is...

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5 Ways to Engage Your Employees

The success of any business has a lot to do with good management and leadership. As a business owner or manager, it is one of your goals to lead a team of engaged employees in a positive and productive work environment. They are your best assets, and seeing them have...

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Why You Need to Engage Every Employee

Employee engagement not only means improving your team’s enthusiasm but also ensuring that you keep them happy and satisfied. It allows you to develop a workforce that is dedicated to flourish in their role and help your business achieve its goals every year. If you...

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Content Writing Tips to Boost your SEO

The vast world of digital or online marketing offers businesses plenty of benefits. It involves a variety of tools and strategies that you can utilize to promote and grow your brand. Two of the most widely-used and effective among them are content marketing and search...

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