Digital Marketing Strategies for the Holidays

It’s September already, and for a lot of countries, it means the holiday season has begun. This also means busier days ahead for businesses. This is why now’s a good time to get your holiday marketing plan ready! Make sure it includes ways to optimize digital...

Using Email Marketing to Improve B2B Lead Generation

In today’s competitive B2B world, it is essential for every company to have an email marketing plan. This strategy is considered the most effective for achieving various online marketing goals, including lead generation. In fact, 89% of today’s marketers utilize email...

How to Make Your Sales Soar

Sales are fundamental to the success of any business. The more sales you have, the more profits you will earn, and the quicker your business will grow and become successful. Here are some ways to make your business sales soar. Invest in inventory management Inventory...

5 Ideal Jobs for People with Physical Disabilities

No matter what type of physical disability you have, there are lots of employment opportunities for you. Using your strongest skills and abilities to your advantage can make all the difference. However, knowing where to start can be a challenge. With that in mind,...

How to Automate Your Email Marketing

Email may be considered an old or traditional communication and marketing channel, but it remains as one of the most effective. As a marketer or business owner, it’s best that you keep email in your marketing arsenal while exploring other more contemporary strategies...

Best AI Apps Available Today

More technology companies are now investing in developing artificial intelligence (AI) apps, and more consumers are embracing them. Various researches reveal that the global AI software market revenue is constantly growing. It is expected to rise from $9.5 billion in...

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Top 6 AI Companies That Are Changing the World

As the world evolves, the field of artificial intelligence (AI) also expands and develops. What only used to be a favorite subject for science-fiction writers and film directors now exists and is already a significant part of our everyday lives. This advanced...

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Noteworthy AI Advances and Intervention

Artificial intelligence (AI) has become not only a trend or a buzzword in the modern world. It is also now regarded as a necessary tool for personal and professional or business use. From messenger chatbots and email response prompters to voice assistants like Alexa...

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How Work Can Affect Your Mindset

Most professionals today look at work as a means to an end. However, work does something more than just give your monthly paycheck. One of them is how the way work affects your mindset.  Depending on your work environment, it can gradually shift your thinking...

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How to Handle Accidents in Business

When you run your own business, you are adept at wearing different hats. No two days are the same. You are busy. You provide the core services to your customers and clients; you market the business, you do the accounts, and then? You have an accident. Life has a habit...

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Successful Strategies for Mobile Marketing

Nowadays, any business marketing plan won't be complete without a mobile strategy. With the continuous growth of mobile device usage worldwide, it’s best that you optimize your mobile marketing plan to successfully attract and connect with your target audience. You...

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How to Effectively Use Location-Based Marketing

Location is one of the most important factors businesses should pay attention to in order to reach their target audience. Whether you promote your brand online or offline, it’s best that you use location-based marketing. Also known as geomarketing, this concept helps...

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Why You Should Try Episodic Content Marketing

Today’s digital world is flooding with content, and business owners like you must be strategic and innovative to stand out from your competition and grab your audience’s attention. Much like today’s trending television series, which fans eagerly await the next...

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How B2Bs Benefit from Content Marketing

Content marketing is a critical strategy for today’s B2B companies (B2Bs). Even on a shoestring budget, you can create and deliver quality content to reach and attract your target clients or customers. If you do it effectively and efficiently, you’ll stand out from...

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Content Marketing Voices You Need to Follow

The content marketing field is dynamic and moving fast. For a business like yours to stay relevant and competitive, you need to stay up to date on what’s happening in the industry. One of the best ways to do this is by looking and listening to the top content...

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5 Biggest Content Marketing Trends for 2019

Content marketing is now regarded as the most vital and powerful online marketing strategy. As a business owner or marketer, you need to constantly create, publish, and share content to promote your brand. But to make the most of your content creation and distribution...

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