5 Sales Mistakes B2Bs Should Avoid

Sales is a tough job, yet it can be very rewarding if you do it right. In the highly competitive business-to-business (B2B) industry, it’s not enough that you know and implement the strategies that would work for your business. It’s also vital to take note of the...

How to Soft Sell Using Content Marketing

Most consumers nowadays are hugely influenced by advertisements. This is why businesses strive to develop the best marketing plan to advertise or promote their brand. It’s important to take note, though, that over or explicit promotion of your business could turn...

Four Careers for Caring Individuals

Work can be a hostile and uncaring environment for people with a compassionate and thoughtful personality. The corporate world can be competitive, and that can sometimes be challenging for someone with a caring nature. Good thing, there are hundreds of careers and...

7 Ways to Boost Your Sales Through Email Marketing

Email marketing is one of the most effective online marketing strategies businesses optimize nowadays. From reaching out to potential customers and nurturing existing clients and subscribers to promoting new products or services and boosting sales, email works...

How Best to Market Your Business Online

What do you think of whenever the word “marketing” is mentioned? Most likely, it involves huge budgets and campaigns like those launched by big name brands such as Coca-Cola and Walmart. The truth is, you really don’t need a huge budget to market your business. Many...

How to Build a Sales Team

Great business leaders know the importance of working successfully with their team. As you grow your business, you’ll find the need to hire talented and experienced individuals and build teams that would handle specialized tasks, like sales. Building a sales team may...

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Infographic: Goal Setting

Goal setting is a powerful process that allows you to plan and shape your future. It motivates you to focus and work on what you what to achieve in your personal and professional life. For business owners like you, setting goals should be a vital part of your business...

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5 Business Goals You Should Set This Year

The success of a business can be attributed to various factors. It could be effective marketing campaigns, wise financial decisions, or great employee relationship and engagement. All of these things, though, are rooted on a basic yet important thing – having a goal....

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Decluttering Tips for Small Businesses

Small businesses, just like homes, also need cleaning and decluttering to become organized. Getting rid of unnecessary physical, virtual, as well as mental clutter will greatly benefit you and your business. You and your staff will be able to work more effectively and...

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4 Tips For Keeping Your Customers Happy

Your customers are the backbone of your business, so ensuring that they are happy is paramount. It doesn’t matter how amazing your products and services are if you don’t have customers who will buy them. Plus, it’s a lot more expensive to go out and find new customers...

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Best Holiday Campaigns from B2Cs

The holiday season gives business to consumer (B2C) companies a great opportunity to increase their customer base, sales, and profits. However, this time of the year could also be stressful and challenging. As a B2C brand, it is your goal to implement holiday...

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Top Holiday Marketing Campaigns from B2Bs

Marketing campaigns are in full swing at this time of the year. For B2B companies, building and delivering an effective holiday marketing campaign may be a bit tough, considering their diverse clientele and the already overwhelming holiday-related messages the market...

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