App Making 101: Things You Need to Consider When Creating an App

More businesses are now taking advantage of the growing mobile industry by creating mobile apps. These handy, innovative tools offer valuable marketing opportunities for your business. A mobile app can help you boost brand identity, improve employee efficiency,...

3 Ways Mobile Marketers Can Leverage the Wearables Market

Mobile is increasingly becoming an essential marketing tool for today’s businesses. As a marketer or business owner, wearables are a top mobile technology and marketing trend that you should pay attention to. From Google Glass to fitness bands and smart watches like...

Why You Should Take Advantage of Google’s Favicon Feature

Optimizing your brand for Google is an important step that you need to take in order stay visible, relevant, and competitive online. It’ll be beneficial for your business to comply with the algorithm and feature updates this top search engine rolls out. One of the...

What You Can Learn from Corn Nuts’ Impressive Mobile Marketing

In the business world, it’s not enough to have a great product or service. Effective promotion, especially in this golden age of mobile technology, is also a must. Mobile marketing is definitely a key strategy for forward-thinking companies. Combine its effectiveness...

How to Effectively Use Location-Based Marketing

Location is one of the most important factors businesses should pay attention to in order to reach their target audience. Whether you promote your brand online or offline, it’s best that you use location-based marketing. Also known as geomarketing, this concept helps...

Why You Should Try Episodic Content Marketing

Today’s digital world is flooding with content, and business owners like you must be strategic and innovative to stand out from your competition and grab your audience’s attention. Much like today’s trending television series, which fans eagerly await the next...

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How B2Bs Benefit from Content Marketing

Content marketing is a critical strategy for today’s B2B companies (B2Bs). Even on a shoestring budget, you can create and deliver quality content to reach and attract your target clients or customers. If you do it effectively and efficiently, you’ll stand out from...

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Content Marketing Voices You Need to Follow

The content marketing field is dynamic and moving fast. For a business like yours to stay relevant and competitive, you need to stay up to date on what’s happening in the industry. One of the best ways to do this is by looking and listening to the top content...

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5 Biggest Content Marketing Trends for 2019

Content marketing is now regarded as the most vital and powerful online marketing strategy. As a business owner or marketer, you need to constantly create, publish, and share content to promote your brand. But to make the most of your content creation and distribution...

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Facebook Updates You May Not Know About

Facebook continues to become an essential platform for businesses of all sizes and industries. As the social media landscape evolves and consumer behavior changes, this top social media site also implements necessary changes. It’s important that you keep tabs on...

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10 Social Media Experts You Need to Follow

Any business’ online marketing plan wouldn’t be solid without social media marketing. This field is constantly evolving and becoming increasingly pivotal for businesses like yours. If you want to keep up and maximize its potential, you should learn from top social...

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Successful Sales Campaigns from B2B Brands

It is every B2B brand’s goal to have a high-converting sales funnel. Each step of the process could be challenging, especially the bottom line, which is making a sale. According to statistics, most salespeople think that closing deals is the second most difficult part...

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Infographic: Sales Pitfalls

Happy Infographic Friday! This week, we highlighted the sales pitfalls B2B and B2C companies should avoid to stay competitive and to boost their sales and profits. Whether you own and run a B2B or a B2C, it’s essential for you to have a solid sales plan and process....

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5 Sales Mistakes B2Cs Should Stop Doing

Sales is of utmost importance in the business-to-consumer (B2C) world. With consumer behavior constantly changing, B2Cs should have a solid sales plan and a strong sales team in order to win customers. However, even the most talented sales teams can possibly commit...

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5 Sales Mistakes B2Bs Should Avoid

Sales is a tough job, yet it can be very rewarding if you do it right. In the highly competitive business-to-business (B2B) industry, it’s not enough that you know and implement the strategies that would work for your business. It’s also vital to take note of the...

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