There has been a massive explosion in e-commerce sales in the last few years. It’s a trend that continues to rise. With many consumers choosing to shop for their product online, e-commerce stores now have to do more to ensure that they attract these consumers to themselves and increase their sales. This is hot to take advantage of the current rise in online shopping.
It’s easy to think that the most successful e-commerce stores are those that have the money to run ads. However, this isn’t true. You don’t need to spend money to increase your online sales.
The competition is indeed stiff among e-commerce stores, even though many consumers are doing their buying online. Knowing how to drive traffic to your website is the first step to boost your sales and increase your revenue. In this article, we will discuss 15 ideas to help you achieve this goal.
- Increase your brand awareness
Having a good brand awareness helps create trust in your brand, and this trust will lead them to make purchases and repeat purchases. The more your brand name becomes more popular, the more sales that you are able to make. With popularity comes trust, authority, and more sales.
To increase your brand awareness, you need to have a strong online presence on different social media platforms and search engines through SEO Reseller. Also, make sure to focus on the quality of your content and products/services.
- Improve your website navigation
Website navigation is essential for e-commerce. Your customers shouldn’t have to struggle to find what they want on your website. They will either end up abandoning it or never come back again. Make it easy to find what they want as soon as possible with your navigation. Improving your website navigation will drastically improve your website’s user experience and help you achieve your goal.
- Improve your website speed
Similar to navigation, your website speed improves your website’s user experience and helps boost sales. People have a short attention span these days, so your website only has 3 seconds to load; otherwise, many people will close it. The fact that online consumers have abundant choices means that you don’t have much time to win them over. Keep them waiting one second longer, and they are off to a competitor.
- Create an email list and take advantage of email marketing
Email marketing is a vital strategy to help boost your sales, so you must build an email list. It is an opportunity that you can’t take lightly. You must look to grow and increase your email list regularly with high-quality leads. It allows you to make more sales. You will be able to make more repeat sales and retain your customers if your email list contains relevant leads.
- Referral marketing
You must set up a referral program for your e-commerce business if you don’t have one already. According to a study from assignment help online, 81% of customers claim that recommendation from family or friends has a strong influence on their buying decision.
Referral marketing doesn’t have to be huge. Just make it possible for your customers to recommend your services to other people and for people to view your recommendations and reviews.
- Upsell
Upselling is a sales weapon that many e-commerce stores abandon. It gives an average increase of 4% in sales from your current consumers. While this doesn’t sound big, it does add up to something at the end of the day.
Amazon says it had a 35% increase in sales in the first year it tested upselling. All you need to do is base your recommendations on logical bundles, warranties, and complementary products. It costs nothing, and it is easier to sell more to existing customers through upselling than to get new customers to buy the products.
- Free shipping
One reason many online buyers abandon their carts is because of shipping charges. It often comes off as an extra cost for the customer and can override their shopping experience. Offering free shipping by adding the cost to the product price takes the problem away. This way, they are paying the extra cost without paying an additional fee.
- Test, test, test
You can improve your conversion rate by regularly testing different parts of your website and e-commerce strategy to know what works and what doesn’t. This will help you optimize your marketing channels and online store. You need to be very experimental and try as many changes as possible to see how they affect your metrics.
- Use social proof
It’s easier to purchase a brand knowing that many other people trust them based on their positive experience with the brand. This is what social proof is about, and having this displayed on your site will help boost your conversions. So don’t be shy to display recommendations, Facebook likes, reviews, etc.
- Know your customers by developing buyer personas
Constant communication with your customers is vital for you to know them. Knowing your customers helps you to create ads targeted at them. You will also lunch products and services that they are going to love. Knowing them means that you understand their pain points and where to find them. According to Alex Burkett, writing for uk.superiorpapers.com, knowing your customers helps you sell to them faster.
- Focus on mobile
Most internet users and online shoppers use their mobile devices to surf the internet and make purchases online. So, your website must be optimized for mobile users. More people are scrolling on their phones than people sitting behind a desktop. So add features that make it easier for mobile users to enjoy your website. You can test how well you are doing by typing your URL in Google Mobile-Friendly Test.
- Improve your checkout process
The checking-out process is an unlikely reason why many online shoppers don’t complete their purchases. You must make it very simple, quick, and straightforward. Try as much as possible to make it a one or two-step process. Otherwise, you might frustrate them if it takes too long, and they could edit without completing the purchase. To maximize your sales, make checkout a very smooth and fast process.
- Excellent customer service
To be a successful brand, you need to pay attention to your customer service. Having customer reps on the ground to respond to questions or queries quickly and most positively will help increase your conversions. While chatbots provide quick responses, you need human interaction to boost your sales.
- Use clear CTA
CTAs are very important for e-commerce stores to increase sales. The different pages on your website should have their objectives and CTAs guiding visitors and shoppers towards that objective. It is essential to pay attention to details such as color, copy, location, and CTA size, so you should have multiple tests to know what works best. Ensure that the call to action button has clear instructions such as “buy now” or “add to cart,” etc.
- Monitor your metrics with Google analytics
This free tool helps you understand how the visitors navigate your website and tells you which pages are trendy. This tool enables you to find out the point where potential buyers lost their interest and chose to exit your website and how soon they can complete a purchase. Also, you will have a clear idea of the source of your online traffic, so you are able to calculate the ROI for your marketing strategies.
Conclusion
Increasing the number of sales and boosting revenue is a major goal for e-commerce websites. The increase in online shoppers should allow e-commerce stores to make more sales. However, there are numerous e-commerce businesses, and more are opening up, so the competition is intense. This article discusses 15 proven tips that can help an e-commerce store increase its sales.
Author’s bio:
Tiffany Harper is a talented writer from New York, who has experience in the corporate sector and tries to share it in her articles and blog posts. Sometimes even Buy An Essay sometimes needs her help like an expert writer in the business area. Please do not hesitate to contact her on Twitter @harper_tiffany.
Additional reading resource: Amazon selling tools
