Being a business owner, we are quite positive that you understand the importance and significance of Reviews.
Reviews/Feedback is the best form of User-Generated Content that can work extremely well for your brand and drastically improve your brand visibility and presence. Apart from that, it can instill trust and confidence in your users and give them a reason to purchase from your brand and become your customers.
But where do you upload your reviews from? While the best platforms to collect reviews are Google and Facebook, you may be confused about which platform is better for your business?
In this blog, we will be clearing the confusion and giving you an insight about both the platforms and which one is more reliable and better.
Keep reading the blog till the end, as we shall be sharing our final verdict.
Google is the most highly used search engine, and to enable Google reviews for your business, you need to have a Google My Business account and a profile.
It is a no-brainer that we instantly open our phones and ‘Google it.’ Be it about the trending shoes in the market or the best restaurant near me. We blindly rely on the search engine. In short, Google shows the ultimate answers for every small or big query.
Keeping this in mind, brands often utilize the power of Google reviews to promote their businesses and garner more attention. Displaying what your customers have experienced and say about your brand can drastically improve user engagement and build social proof about your brand.
There is no doubt that Google is the highest used search engine globally, and people blindly rely on the platform to get their answers and solve their queries. However, there is a major drawback of the platform, and that is – anyone and everyone can leave a review on Google.
It can be a major disadvantage to many brands since any person can leave behind nasty reviews of a brand and tarnish their reputation. Your competitors may play smart and convince other people to say negative things about your brand so that they get the upper hand instead.
So, even if Google is the king of search engines and using Google reviews can do wonders for your business, monitoring the reviews and having a one-to-one conversation with your customers via reviews is not quite possible on Google and can go against the brand.
Being the most highly used social media platform, Facebook has over 2 billion active users! Due to such a large audience, brands and businesses are making full use of this social media platform to promote their products and services and collect reviews.
Ever since Facebook started the reviews features in 2013, Businesses and brands are making complete use of the platform to increase their engagement with their potential customers and improvise their brand visibility and presence.
Since Facebook is a social media platform, it has a casual and engaging vibe, and people are mostly in a mood to interact, socialize and have conversations.
Even if a person has a negative review, you can easily interact and find out what went wrong in-depth and rectify the situation in a more mature manner.
Moreover, there is a high possibility that post making amendments, you might change the mindset of the person and convince them to delete the review and give a positive review instead, and this can be a big plus point for your business!
Which One Wins?
Both Google Reviews and Facebook Reviews are equally beneficial for your business. While Google may help you rank higher on the search engine ranking page, Facebook can help you collect and change people’s mindsets through conversing and solving queries.
How to Incorporate Reviews for Marketing?
As mentioned at the blog’s starting, Reviews can surely do wonders for your business and help you maximize your brand reach and sales.
There are multiple ways of utilizing Reviews; however, the best marketing technique is to embed reviews on your website.
Displaying Reviews on your website can drastically increase your traffic and the stay time of your visitors. It makes the website more attractive and encourages users to go ahead and make a purchase. It is the most effective, powerful, and result-driven tool to boost overall user engagement.
All you require is a highly responsive aggregator tool to effortlessly collect and curate Google and Facebook reviews and embed them on your website, and you are all set to maximize your sales!
Over to You
Google reviews and Facebook reviews are crucial for any business and can significantly give growth to your profits if leveraged correctly.
While people debate which one is better amongst Google and Facebook for reviews, we have given our final verdict and hope you agree with us.
Now that you know how to utilize reviews by embedding them on your website Get going and skyrocket your sales!