by Eleanor Hecks | Aug 6, 2021 | Management, Marketing
Why is brand reputation so vital to your company’s success? You’ve probably heard the saying that it takes forever to build a positive image but only minutes to destroy it. One advantage of embracing a long-term strategy is keeping your focus on how your actions...
by Eleanor Hecks | Jul 27, 2021 | Management, Marketing
How well does your business convert leads into customers? Your sales strategy impacts everything from the way you market your brand to how well you follow up with new customers and turn them into superfans. According to HubSpot’s 2021 Sales Enablement Report,...
by Eleanor Hecks | Jun 21, 2021 | Management
Onboarding can be a stressful process for anyone. This is especially true when employees are joining a workplace that seems chaotic, stressful, or closed off. Cliques, existing conflict, and office tensions can all make it much harder for new employees to integrate...
by Eleanor Hecks | Mar 18, 2021 | Management
Many company leaders hope they can operate for decades without encountering business disasters. That’s an understandable — but unfortunately unrealistic — view. Many company catastrophes are outside of humans’ capabilities to prevent, such as natural disasters. In...
by Eleanor Hecks | Feb 23, 2021 | Marketing
Successfully running a business means planning for the worst-case scenarios. Even if those things never happen, having a clear framework for what to do if they occur helps your company stay resilient. Sometimes you can’t prevent threats, so the best approach is to...
