by Pepper Sugar | Oct 17, 2013 | Marketing
Brands can make or break a culture. The strongest brands we’ve known have created a new norm not only in their industry but also in society in general. Last week, we kicked off our three-part blog series on The Bold and the Brilliant: Brands that Made a Difference by...
by Pepper Sugar | Oct 4, 2013 | Marketing
Every person is brand conscious to a certain extent. From the basic things we use to our niche preferences, we all have reliable brands that we always return to even if we’ve tried their promising competitors. Some brands are so good that they develop a deep sense of...
by Pepper Sugar | Apr 27, 2011 | Marketing
Think of the these three things: a swoosh, a splash of red with a white curve, and golden arches. If you can identify the brands associated with these things, then you understand the power of colors, symbols, and other ways of establishing your identity. Wear your...
