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The Bold and the Brilliant: Brands that Made a Difference by Being Different

by Pepper Sugar | Oct 4, 2013 | Marketing

Every person is brand conscious to a certain extent. From the basic things we use to our niche preferences, we all have reliable brands that we always return to even if we’ve tried their promising competitors. Some brands are so good that they develop a deep sense of...

Strategic Outsourcing: 5 Aspects of Business You Should Never Outsource

by Pepper Sugar | Oct 2, 2013 | Virtual Assistants

Outsourcing has revolutionized business processes in many ways. From manufacturing to information technology, customer service, writing, administration, and even health care, outsourcing has removed the boundaries of traditional office space to make way for a more...

Picture Perfect: A Blogger’s Guide to Copyrighted Images Part 2

by Pepper Sugar | Sep 20, 2013 | Marketing

Images give life and character to any blog. A boring text-laden page becomes interesting when striking images are strategically placed along the way. We have previously tackled how to choose quality images for your blog. Today we’re concluding our two-part series on...

The Role of Social Media in Moving Filipinos to Action

by Pepper Sugar | Sep 13, 2013 | Social Media

Over the past couple of months, social media has become more than just a “personal” platform to thousands of Filipinos. It became a powerful instrument for Filipino netizens as they leveraged the reach of social media to gather resources, unite different people...

Picture Perfect: A Blogger’s Guide to Choosing Quality Images Part 1

by Pepper Sugar | Aug 30, 2013 | Marketing

Creating a blog involves multiple elements. Aside from your core content, you need images to support it. Pictures add variety and interest to an otherwise text-heavy page. As a blogger, you need to be discerning on what image you will use on your site. You can’t...
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