by Pepper Sugar | Sep 18, 2014 | Marketing
The web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused...
by Pepper Sugar | Sep 17, 2014 | Marketing
Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this...
by Pepper Sugar | Sep 12, 2014 | Life Hacks
No one is exempted from stress. Every single person you see is stressed out by something. Psychologists define stress as a reaction to a stimulus that triggers a “fight-or-flight” response, releasing adrenaline throughout your body. That’s why small things can stress...
by Pepper Sugar | Sep 9, 2014 | Marketing
Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it on...
by Pepper Sugar | Aug 19, 2014 | Virtual Assistants
Working with a virtual assistant (VA) not only lightens your workload but also increases your efficiency. With more time in your hands, you can now focus on the things you want to do and accomplish what you need to do without feeling overworked or overwhelmed. After...
