Photo credit: telegraph.co.uk
YouTube viewing skyrocketing and it is not slowing down any time soon. As the video-sharing site generates more searches than Bing, Yahoo, and AOL combined, marketers are unearthing new ways to create, engage, and invest in video marketing.
In fact, 92% of B2B marketers cited video as the most used content type in their strategies. However, with so much traffic and potential prospects, many businesses still fail to maximize YouTube as a marketing platform.
Here are some of the best practices you should observe in your YouTube marketing strategy.
1. Set up your channel design
More than just a site for video streaming and entertainment, YouTube is a social media platform. Setting up your channel design and branding is vital to helping people recognize your brand. Your channel must reflect your company description and be consistent with your other social media accounts.
YouTube is business-friendly. They allow you to link your website, online shop, and other social media networks on your channel to help direct traffic. You can also add other YouTube channels that your brand is affiliated with to increase your reach!
2. Upload fresh content consistently
A YouTube report by Pixability revealed that the top global brands published an average of 78 videos per month. The core ingredient to a successful YouTube marketing strategy is publishing consistently. The best-performing brands publish content on a regular schedule. This is crucial considering that people are spending more time per session watching videos.
Consistently uploading videos can help build your channel and attract more subscribers. Essentially, YouTube is a platform for you to engage and communicate with your audience. Having a meaningful two-way dialogue with your customers is one of the most effective ways to achieve critical, early growth.
3. Post during peak viewership
When it comes to YouTube marketing, there is nothing worse than uploading at a time when people are too busy to settle down and watch videos. Though there is never a time when YouTube is completely deserted, the best way to make your content reach as many viewers as possible is by uploading during peak times. Here’s a breakdown of the best, worst, and peak times to post on YouTube.
Mondays to Fridays: After regular work hours
Thursdays to Sundays: 12 PM – 3 PM
Mondays to Sundays: 5 PM – 6 PM
Thursdays to Sundays: 12 PM – 3 PM
4. Utilize tags to help your videos get found
There are four types of tags that you can use on your video content namely, title tag, video description, video keyword tags, and video category tags.
Tags are vital to the searchability of your videos. These are the keywords that people use to search for topics and content. Remember to fill in all the necessary and relevant tags to help prospects find your videos and channel. Make sure that your titles contain keywords but still grab the attention of your audiences.
5. Optimize your videos for mobile
As technology develops, more people are turning to handheld gadgets like smartphones and tablets. Thus, more than half of YouTube views come from mobile devices. In addition, the average viewing session on mobile is more than 40 minutes!
Keep the small screen in mind when creating videos to ensure that there are no small objects or messages that are too difficult to see.
YouTube marketing can be an effective and creative way to grow your brand and engage with your customers. From talent discovery to viral marketing, the high value of video marketing on the second-largest search engine is undeniable. With more than a billion users, YouTube offers businesses the opportunity to reach their customers, attract new prospects, and showcase their brands through informative and engaging videos!
Need an extra hand with your YouTube marketing strategy? We’d be happy to help you! Drop us a line or sign up for our free five-hour trial to get started!
Check out the other parts of the YouTube Marketing series:
- YouTube Marketing 101
- 5 YouTube Marketing Best Practices
- Top 10 B2B Brands that Heavily Use YouTube Marketing
- Infographics Fridays: A Quick Recap on YouTube Marketing
Pepper Virtual Assistants is a business solutions firm that specializes on virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.