by Pepper Sugar | May 29, 2017 | Marketing
Most people will likely mention Mark Zuckerberg or Steve Jobs when they’re asked about famous, wealthy Internet/tech heroes. But equally deserving of the recognition is Jeff Bezos – the analytical, brainiac founder and CEO of Amazon. Since the company started in 1994,...
by Pepper Sugar | May 26, 2017 | Marketing
Friday means Infographic day! This week, we looked into how you can grow your small business without spending a lot of money. We learned the importance of building brand awareness and creating a loyal customer base in scaling up. Once you have the loyal following, you...
by Pepper Sugar | May 24, 2017 | Marketing
Prospective business owners need to know their industry very well before rolling out their business plan. Having the skills or expertise and other resources are not enough. The profitability of the industry directly impacts your business’ opportunity for growth....
by Pepper Sugar | May 22, 2017 | Marketing
Do you have the drive to grow your small business, but you don’t have a lot of money to do it? If you think that you need deep pockets to scale up, then you’re wrong. There may be several areas in your business that you need to spend your hard-earned money on, but...
by Pepper Sugar | May 19, 2017 | Marketing
Happy Infographic Friday! This week, our blog posts focused on funding and promoting your small business with limited resources. We’ve shared some tips on how to finance your business with small capital. Using your own money can be your first step for funding...
by Pepper Sugar | May 17, 2017 | Marketing
If you have a small business operating on a shoestring budget, spending for marketing must be done prudently. But does effective marketing really require lots of money? Not necessarily! Gone are the days when all marketing methods are costly and hard to measure....
