Since it was launched in 2006, Twitter has evolved to be one of today’s largest and most popular online social networking sites. And now, with more than 300 million active users sending hundreds of millions of tweets each day, it has become a great platform to use for your business. Thanks to Twitter’s advertising tool, your business will have the opportunity to reach a larger audience with minimum effort!
Advertising on Twitter can be as simple as sending a 140-character tweet. In case you’re not yet sure how you can leverage Twitter ads for your business, here are 5 ways to make them work for you.
Choose Your Ad Type and Objective
With Twitter ads, achieving your business goals can be easier! The site has already been proven to be an excellent channel to drive traffic and generate leads for your business, but with the ads, you can connect with a wider audience. This could result in growth in website traffic, followers, brand awareness, and engagement.
You can choose to use any of these types of Twitter ads for business – promoted tweets, promoted accounts, and promoted trends. And when it comes to setting up your campaign ad, you have to start by deciding on what your objective is for this campaign based on the goal you want to achieve.
Here’s a great example of a promoted tweet from Volkswagen.
Target the Right Audience
When using Twitter ads, you would want to attract Twitter users who are likely to become your customers. Not everyone who clicks your ad will actually buy your offer, but if you make your targeting precise, you’ll generate highly-qualified leads and your conversion rates will increase. This way, you can be sure that you’ve spent your money well on the ad.
By using Twitter ads and hitting on the right target audience, wholesale distributor Fergusson was able to grow its audience. A tool such as SocialBro can also help you find the right community and attract the right Twitter users. The photo below shows how the tool works.
Set a Budget
One of the benefits of using Twitter ads is that you can control your campaign cost depending on your budget. You can pay either by impression or engagement. Whichever option you choose, it’s best if you contemplate first on what a visit to your page or a new follower is worth to you. Then you can set a clear budget that’s perfect for your business’ Twitter ad.
Another thing that you should take note of is that the Twitter ads platform uses a bidding system. But don’t worry, Twitter will walk you through the entire process and may also provide suggested bids, so everything will be more convenient for you.
Create Quality Tweet
Twitter certainly has a huge potential for reach and exposure. But in order to attract new followers and achieve your business goals, it’s important that you deliver top-quality content. Make sure that the image or copy in your tweet represents your company well. There are also some companies that are successful with using funny tweets to attract followers. A good example for this is DiGiorni Pizza.
Furthermore, make your tweets engaging and your call to actions clear. You can offer discounts or incentives to make your ad more enticing. Remember, though, to promise what you can only offer.
Measure Your Ads’ Performance
When using Twitter ads for your business, it is important that you measure the performance of your campaign. Determine at which point you gained followers, how many stayed, or why some unfollowed you. These behaviors could be a result of the type of ad or the quality of your tweet. Make some tweaks if you have to and know how things could be improved.
A lot of businesses have already achieved their goals and become successful by taking advantage of Twitter ads. Your brand can benefit from this tool, as well. Determine your goal, find the right audience, prepare your budget, and create engaging and witty copies to make a Twitter ad that really works. With this marketing strategy, the growth and success of your business can be just a few taps of the screen away!
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Check out this other blog for our social media advertising/ads series:
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