Most of today’s consumers are huge social media and multimedia app fans. This is why businesses innovate and include social media channels like Twitter and entertaining apps like Snapchat in their marketing strategy. By launching marketing campaigns that click, they are able to increase brand awareness and turn these fans into brand ambassadors. This year, we saw a lot of successful Twitter and Snapchat campaigns. Here are some of them:
Statistics reveal that nearly 66% of businesses that have more than 100 employees use Twitter for marketing, including these brands. These 2018 marketing campaigns are among those that hit the mark.
The mixture of humorous content, popular song, and a big football match made Heineken’s UEFA Champions League campaign very effective. Add to that a cameo of popular footballer, Andrea Pirlo, and the video campaign was guaranteed to garner tons of shares and likes.
Millions of KFC followers were stunned and entertained when the global fast food chain revealed the Colonel’s secret recipe in their 11 herbs and spices campaign. It’s a great example of a campaign that boosts engagement.
Toilet paper brand, Charmin, understands its audience and knows how to use toilet humor to its advantage. The company’s campaigns with witty copies and hashtags are a hit among its followers.
Thanks to Eleven from the Netflix series, Stranger Things, Eggo has gained popularity again. People who love the show also love the images and GIFs the brand shared through this Stranger Things campaign.
5. Diet Coke
Rebranding in order to appeal to a different market could be risky. But Coca-Cola succeeded in raising awareness when they launched a campaign introducing new Diet Coke flavors.
According to statistics, there are 10 billion daily video views on Snapchat. This means that businesses have a big chance of increasing awareness and engagement by launching Snapchat video campaigns just like these top brands.
Amazon’s partnership with Snapchat to promote visual search was a success. The campaign provided fresh and innovative consumer buying experience and helped the brand increase sales.
Global car manufacturer, Toyota, teamed up with Snapchat to promote their new car model through an augmented reality (AR) racing game and the “Just Go” campaign. The company achieved their goal of creating a memorable experience for their target market.
Intuit revved up their social media marketing for SuperBowl 2018. The software giant even made great use of a Snapchat filter for their campaign dubbed, “A Giant Story.”
Attracting new customers is easier with the help of Snapchat AR, and Bareburger agrees! Aside from this technology, the restaurant chain also ran a contest on Snapchat and gave free burgers, fries, and shakes to their followers.
Multinational technology and networking company, Cisco, value their company culture and they want to show it to the world. Thanks to Snapchat, Cisco employees are able to share their stories and video campaigns to the company’s target market.
Twitter and Snapchat are effective marketing tools. Like these top brands, you can also create successful Twitter and Snapchat marketing campaigns that can increase your customer engagement and brand awareness.
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