From college programs and Master’s degrees to professional certification and training, higher education students have perhaps never been as spoilt for choice as they are today. This is great news for those seeking to boost their skillset and further their education; however, how can you, as a course provider, ensure that your higher education courses stand out in the market and draw more potential students to enroll with you? Here is how you can maximize enrollment on your higher education course.
Hire a higher education marketing expert
Ensuring that your higher education course is effectively and consistently marketed can be a time-consuming task that you may have neither the time nor the skills to do yourself; as such, you might consider hiring a marketing agency. If this is the case, then you should consider hiring an agency who specialize in higher education marketing, such as Sextant. They have an expert knowledge of the most successful higher education marketing techniques to reach prospective students and maximize student recruitment and enrollment onto your course.
Highlight your USP
Your institution’s or individual course’s unique selling point – USP for short – is one of the most valuable pieces of marketing you have as a higher education provider, so make sure that you highlight it in marketing materials and when discussing options with prospective students. You course might, for instance, have excellent links with industry and provide students with internships and industry experience to boost their employability. Your institution might be one of the leading schools for a particular subject area and have a long list of well-respected alumni. Identifying your USP provides prospective students with a unique factor in your program that they would not be able to get elsewhere, therefore providing a reason why they should study with you.
Invest in your content marketing strategy
When it comes to digital marketing, content is king. Provide prospective students with interesting content that they will be glad has appeared in their feed, that gives a behind the scenes look at life at your institution and a greater insight into what studying on your course is like. For example, you could have a series of ‘day in the life’ blog posts from current students, or Instagram posts revealing what goes on behind the scenes at your institution. This will give your higher education course an approachability that will make prospective students feel that they will be valued at your institution should they choose to enroll.
Engage with potential students on social media
Social media is a powerful tool for reaching prospective students and increasing enrollment conversions. You can engage directly with those who have shown an interest in your course, answering any questions they may have and providing your higher education institution with a friendly face. You could also host more formal recruitment events over social media, such as Instagram lives or talks on Zoom, widening access to those who are interested in your course but might otherwise not be unable to attend.