There are many different marketing tactics you can use to expand the reach of your business today. Video email marketing has proven to be highly effective in recent years, but this is only going to be the case if you use video effectively.
Video connects with people because it is emotive and it can make difficult concepts easy to understand. Videos are also highly shareable as well, enabling your content to be viewed across different platforms.
However, you need a solid marketing plan in order to make the most of these benefits. So, with that being said, let’s take a look at some proven video email marketing tactics you can use to promote your business.
The benefits of video email marketing
There are many different benefits that are associated with video email marketing. Let’s take a look at them in further detail:
- Videos can help to make sure that your emails do not end up being placed into the “trash” without being opened
- You can save huge amounts of time, as points can be explained easily within a few minutes, or less
- Videos are often shared on social media and they can also help in terms of boosting search engine optimization
- Videos can help your business to build authenticity and trust
- Emails that contain videos tend to have much higher email open rates
- You can increase click-through and conversion rates by adding videos to your marketing emails
As you can see, the benefits are extensive, yet you will need to have a solid plan in place if you are to make the most of all of these advantages.
What are some of the proven video email marketing tactics your business can make the most of?
So, let’s take a look at some of the different proven video email marketing tactics we recommend in order to make sure that your campaign is a success:
There is only one place to begin when it comes to video email marketing, and this is with gathering inspiration. Look online for examples of different types of emails, such as newsletter inspiration or examples of special offer emails, and this will help you to get your creative juices flowing.
You will be able to understand what does and does not work when sending video marketing emails. You can get a feel for how to structure your videos and creative ways to include them within the emails you send to your mailing list.
If you dive straight in with little thought for the layout or design, you are going to find that it is hard to put together an email that sets you apart from the competition. You could end up with a cluttered design that simply confuses the reader. This is why it is important to do your research first so you can get familiar with the styles of emails that work best.
Add subtitles to your videos
One of the most important things to do is add subtitles to your videos. According to a study carried out by PLY Media, 91 percent of videos with captions are watched until the end. This is in comparison to the 66 percent of videos without captions that are watched until the end.
You can use Happy Scribe’s subtitle generation software to easily add subtitles to your videos. It is important to do this because it will open up your videos to a wider audience.
Not only will people with hearing difficulties be able to watch your videos, but also those who use their smartphones while on their commute or at work and don’t want to have the sound switched on.
You will be able to reach people from other countries who may not have English as their first language as well, so you can really broaden your horizons with a subtitle generator.
Think about how your videos are going to be displayed within the email
There are many different approaches that you can take when including a video in an email. For example, you can embed the video, add a thumbnail, or simply hyperlink the title for the video.
There is a time and place for all options, which is why a mixture of these approaches tends to be the best.
When embedding videos, you need to consider the size of the video. If the video is particularly large, you could end up making the email itself very slow to load, which is only going to frustrate the recipient.
In some cases, simply adding the title of the video can be effective. This can enable you to add more than one video to the email as well. This will save you a considerable amount of time while also ensuring the email loads quickly.
At the same time, you are encouraging people to click on the hyperlink and be diverted to your website where they can watch the video. This helps with increasing traffic and engagement levels.
Increase brand awareness with videos of local or online events
If your brand is involved in arranging online or local events, you can make the most of this with compelling video marketing.
In fact, Markletic has revealed that 76 percent of marketers believe email is the most effective medium for driving registrations online for events like this. You can use videos of events in the past in order to encourage people to register for any future events that you have organized.
There are two ways you can engage your audience with these online or local events. This includes sending teaser videos so that they get excited and register for the event. Another is to capture the entire event and send it in a nicely edited video to your subscribers. This will help in terms of boosting your brand reputation.
Event videos and email marketing are incredibly powerful yet underutilized, making this a great opportunity for your business.
Include the word “video” in your email title
This is a very simple approach but it is one that is incredibly effective. In fact, according to HubSpot, if you put the word “video” in the email subject line, this can increase your open rates by as much as 19 percent.
Turn your blog posts into videos
Another effective approach that you can use is to convert your best-performing blog posts into videos. This is not a new strategy, with the likes of author influencer Tim Ferris and blogger Neil Patel having done this for quite some time.
In the riches of web content we enjoy today and the time-poor society we live in, we are spending less and less time on one thing before we move on to the next.
A blog will typically take around seven minutes to read. You can save around five minutes by watching a video instead. You do not require any sort of animation. You can simply do a podcast or you can put yourself in front of the camera and talk about the subject of the blog.
This sort of content is highly effective because it will not only boost your conversion rate but it can encourage people to go ahead and check out your blog as well.
Send customized product videos to your customers
Last but not least, another highly effective approach is to send custom product videos to your customers. Simply sending random product videos to all of your recipients is a mistake. Why? Well, lots of your mailing list will end up with videos that are not relevant to them, which will make them incredibly unlikely to watch any videos from you in the future.
So, you need to add in some personalization. You need to think about what your subscribers will enjoy. We are sure that you have your mailing list segmented into different categories already. If you haven’t, do this before you start sending out emails. This will mean you can choose videos that are relevant based on the category of people you are sending the emails to.
A lot of companies today are designing their newsletters based on what users have specified in their user preferences. For example, if they have an interest in a particular type of product, then they will receive newsletters based on this.
Final words on the best video email marketing tactics for your business
So there you have it: some of the different approaches that we recommend when it comes to incorporating video into your email marketing efforts.
Videos provide you with an excellent manner of increasing engagement and reaching more people on social media. However, this is only going to be the case if you construct a campaign with care.
Consider adding subtitles in order to reach a wider audience and make sure that your emails are beautifully and professionally designed so that they achieve their goals and objectives.