High-performing copywriting is an asset that transforms your business. It’s a fundamental piece of the jigsaw puzzle.
And without it, it’s next to impossible to scale your business.
Relying on you, yourself, and you to create all your copy is a monumental task.
Not only will you be writing all day, but you’ll need to invest big bucks to learn how to do it right.
Because, realistically, you have 2 choices:
- Learn the intricacies of copywriting
- Outsource your copywriting
And let me tell you a secret:
You’ll spend way more money mastering the creative art of copywriting.
Which, really, leaves you with one choice:
Outsource your copywriting.
But it’s more than the investment amount.
There are so many reasons why outsourcing your copywriting department is an excellent idea.
Reason 1: Stand Out In an Overcrowded Space
The world of online businesses is like a constantly crowded airport. Like JFK, there are businesses waiting to take off, ones that are soaring up high, and others that have landed and resting.
With so many airplanes in the airport, it’s tricky to tell some apart from others. Without your boarding pass, it’s almost impossible.
But, with a copywriter – and I mean, one that knows what they’re doing – you’re bound to have a uniqueness about your brand that’s needed for business growth.
Copywriters will place a great deal of emphasis on your brand voice. When you’re not around, that’s how your brand will communicate with others, and it’s how your ideal buyers will form relationships with you.
Of course, this is dependent on lots of factors.
Your audience, for example, will adjust the way your brand voice is formed.
The way a brand speaks to college students will be vastly different from the way they speak to moms.
But your brand voice should encompass your values, speak directly to your ideal buyer and mirror their language while using psychology to entice, captivate, and engage your readers.
Oh! And did I mention that it all needs to tie into your overall business strategy?
Tough gig, am I right?
But copywriters do this day in, day out.
Reason 2: Error-Free
I’m not telling you that spelling, punctuation, and grammar are the most important things in the world.
What I am telling you is that, if you get it wrong, it can result in trust-loss.
A lack of trust can spread like wildfire. And if one person spots your mistakes, you can bet your bottom dollar that other people will, too.
A copywriter is well-versed in all things SPaG (spelling, punctuation, and grammar).
They may even break some of the rules. But if they do, they’ll break them with purpose, and it’ll be crystal clear.
If you struggle with writing as a whole, outsourcing your copywriting tasks is the best thing you can do for both your business and your own mental health.
No one likes staring at a sentence for hours wondering whether it’s an active or passive voice!
Reason 3: Copywriters Make Your Offer Shine
Don’t underestimate the power of a good copywriter.
We can’t cover up a bad product. No one can do that.
But we can take a good product and make it great.
Copywriters have a magic ability to dig into your layered benefits, finding the root that truly speaks to your target audience.
If you’re new to copywriting, concepts like “benefits” and “features” might sound like a foreign language.
But the truth is: you need to know the difference so you can leverage both to make your offer irresistible.
A copywriter can take something like a pair of socks and find the emotional pull toward it. That’s a talent that can take years to master.
Plus, sometimes – when you’re super close to your offer – you can’t see the woods through the trees. There may be a diamond of a benefit, just waiting to be mined.
A copywriter can then articulate those benefits in a way that makes the product or service sound like the solution the buyer-to-be has been looking for.
Reason 4: Bye-Bye Overwhelm!
I don’t need to tell you that business owners are almost permanently exhausted.
And why wouldn’t you be?
You have so much to do. And every day requires the same amount of effort. (That’s 100%, if you hadn’t guessed).
So, it’s only natural that you feel utterly overwhelmed.
That’s where a copywriter can come in handy.
Of course, their skills extend beyond saving you time, but for some, that’s one of the main benefits of a copywriter.
Been putting off launching your website because you have to write the words on it?
Overwhelmed with all the separate sales and landing pages plus email sequences that go into a launch strategy?
I get you.
A copywriter takes those tasks off your plate, and will complete them to a super high standard.
Reason 5: Copywriters Know Their Psychology
You can’t get away with just blurting out words.
Everything you write needs to be deep-rooted in psychology.
From being able to pinpoint the buyer’s stage of awareness to holding their hands and taking them one step closer to a sale with carefully selected words, a copywriter does so much more than write.
Copywriters don’t reinvent the wheel. They use tried-and-tested approaches that they know strike a chord with your ideal buyers. And psychology plays a huge role in that.
Reason 6: Search Engine Optimization
Of course, this depends on the format of copywriting you need.
Copywriters cover deliverables like:
- Website copy
- Email copy
- Sales/landing page copy
- Online ads
If search engine marketing is high on your list, it’s best to consider using a content writer or a copywriter who also covers content. This is down to needing a blog if you’re hoping to rank on Google.
That said, your website itself needs to be optimized for search engines before you start blogging.
A copywriter knows their way around the digital world – specifically search engines.
Reason 7: Research Like a Pro
Copywriters – well, the ones that are worth your investment – do a whole lot of research before, during, and after writing.
They’ll explore your ideal client in depth. This extends further than your buyer persona.
Not to mention, copywriters will analyze your competitors, diving into their strengths and draw-backs so you can gain inspiration and ensure you gain where they lose.
This research should help to shape your copy, no matter what deliverable it takes.
Doing your own copywriting usually means you’ll skip this step, because you don’t see it as a necessity. But once a copywriter completes your copywriting and you see the research weaved in, you’ll never doubt it again.
Reason 8: The Numbers Mean Something to a Copywriter
As I’ve said a few times throughout this post:
Copywriting is more than just writing.
And as such, a copywriter does more than just write.
If you’re the type that runs from metrics and measuring data, then a copywriter’s ability to turn numbers into a narrative might be exactly what you need.
Say, for example, you were running paid ads on a social media platform for your new offer.
A copywriter would be able to create the copy for said advertisement, but they would also then be able to analyze your data and assess the impact of their words.
Plus, copywriters are able to find a rise or spike in the data and put theories together that show the reasoning behind them. They’re then able to make changes to add more evidence toward the theory, making changes to constantly improve.
Reason 9: Copywriters Know Tricks of the Trade
Let me make one thing absolutely clear:
Copywriters are nothing short of magicians.
But their talent is more magical than witchcraft.
And they’ll have the success metrics to prove it.
Reason 10: Specialists. Specialists Everywhere
One of the key lessons a copywriter learns early on is to find their subject specialism – otherwise known as a niche.
While there are generalist copywriters out there, there are far more copywriters who develop their copywriting business by niching into a specific area. You can find copywriters who niche by:
- Industry (eg: beauty copywriter)
- Deliverable (eg: website copywriter)
- Audience type (eg: copywriter for restaurant owners)
- Copywriter type (eg: direct response copywriter)
This means that, no matter what type of business you own, you can find a copywriter who is well-versed and more suited to you and your brand.
Outsourcing to a Copywriter: Is It Worth It?
If it’s not clear from the 10 reasons why outsourcing your copywriting tasks to a copywriter is the best cause of action for you, then allow me to summarize:
Hiring a copywriter – whether a freelance copywriter or a copywriting agency – is one of the best things you can do for your brand.
Just make sure you choose the right copywriter for you, your brand, and your mission.
Over the past decade, Liz has worked as a copywriter and digital marketing executive for a multitude of companies from startups to and mid-sized businesses to working as the VP of marketing for award-winning, platinum-selling artists. Leveraging an understanding of the nuance of language in marketing, Liz founded Amplihigher, a content marketing and copywriting agency, designed to connect consumers to companies in a way that results in next-level brand expansion.