Graphic design is a key aspect of almost every business. As commerce becomes more dependent on the internet, the demand for good graphic designers is likely to increase over the next decade.
Becoming a graphic designer does not necessarily mean going to university. You can even teach yourself to become a graphic designer by doing internet courses. However, there is more to being a good graphic designer than knowing the theory. Good designers work very hard to constantly develop their skills to remain competitive and relevant.
What do graphic designers do?
Graphic designers create visual media by using images, words, and graphics. They use computers and software to communicate ideas that inform and captivate consumers. The overall design and layout of different types of visuals are their responsibility, from logos and brochures to reports and advertisements.
The goal is to make their clients prominent and recognizable. Large corporations often pay substantial sums of money to graphic designers just for designing logos.
1. They never stop learning
Graphic design training is only the beginning of the journey. It is the start of a continual learning process in an industry that keeps evolving. Knowing how to use Adobe’s software – Photoshop, InDesign and Adobe Illustrator – is a base requirement for many design jobs. However, Adobe updates its products frequently and this means constantly having to master new features.
Design trends keep changing, too, and graphic designers have to stay on their toes to keep up with them. New fonts are always coming out and staying up to date with the latest typography enhances creativity.
2. They value practical experience
Future employers want to see a strong design portfolio. Building a good portfolio takes time, hard work, and dedication but it is worth the effort.
Designers need to take the time to experiment and go through a trial and error process to make the work they do for clients that much better. It takes practice to take information from a client and present it in a clear, digestible way that tells a story customers will understand.
An HR expert at AssignmentHolic, the trusted dissertation writing services, says that practical experience also involves learning from others. Graphic designers can’t afford to take criticism personally and need to be open-minded and receptive to others if they want to learn.
3. They keep up with the latest design trends
Good designers have to constantly come up with new and innovative designs. They can’t do this unless they know how to tap into their own creativity as well as gain creative inspiration from other sources.
Great ideas aren’t born in a vacuum. Many designers collect ideas for designs they can refer to for inspiration. Most of them have a Dribbble account where they can immerse themselves in some exceptional design work. Of course, ethical graphic designers don’t ever copy anyone else’s designs but use them to help trigger their own.
Designers also read useful articles about the creative process, design principles, and much more. They need to be very aware of what is going on in the design world, keep an eye on current trends, and see how they can apply new ideas in their own work for clients.
4. They work hard to improve their efficiency
Improving efficiency as a designer comes with experience. Taking on increasingly challenging projects offers exposure to more industry knowledge that helps to increase efficiency. Learning all the tricks of the trade from an experienced mentor is one of the best ways to become more efficient.
Graphic designers can also increase efficiency by completing online design courses and attending webinars. Many people resist being told how to do something in a different, better way from the one they were taught but this could prevent them from learning things that may save them hours of work. Time equals money for clients and efficiency is a quality they regard highly.
5. They develop their communication skills
People may not think communication skills are that important a skill set for graphic designers but they are mistaken. Designers have to communicate with clients to determine what they want and make sure they translate this accurately in what they design.
Being able to listen well, process what’s said, and explain design elements in a simple way without becoming too technical will give any designer an advantage. Checking in with clients on an ongoing basis is an essential part of the process and ensures that the design is on-brand and meets the requirements of the client.
6. They understand typography
Typography plays a crucial role in the design. If used correctly, it is able to convey a certain feeling or mood. Understanding typography means being able to understand the difference between typefaces, such as serif and sans serif fonts, and knowing when to use them. It involves using the correct typeface for a particular type of text, from a headline to a blockquote.
With the focus on brand identity today, the fonts a designer uses are critical in creating the right brand impression.
Choosing which ones to use from the plethora of fonts available today is a real skill and can make the difference between a bad design, a good design or a great one. The best designers seek help from reviews like the proofreading services that suggest the essay writers for anything related to the writing field, right from a font selection to writing academic papers.
7. They need to be flexible
Graphic designers will have their own personal style, and this is what helps them to become successful, but they have to think about what’s appropriate for clients. They have to know what will convey a client’s message best and being stuck in one overall style can be limiting.
One client may have a sleek, modern aesthetic while another may be looking for more vintage appeal. Just like interior designers who have to create distinctive styles for the home of every client, graphic designers must be able to put themselves in the shoes of their clients and give them what they want.
8. They use the right tools
Any creative person needs the right tools to produce the best work and not having them can be a big handicap. A fast computer with a large screen and plenty of memory will enable better, more efficient design, regardless of talent.
A laptop must have enough power to run demanding graphic design apps and many designers use the MacBook Pro. Features like a touchscreen and stylus support can help to boost creative flow.
Having the right software is essential and Adobe, as mentioned before, offers software most of those working in the graphic design field use. Having the right tools enables designers to produce top quality work time and time again.
Graphic designers need creativity, but they also need training and practical experience to develop their talents. Hard work and plenty of practice is part of the process of becoming a good graphic designer. Graphic design can be an enriching career in terms of salary and offers those who have a creative mindset and enjoy constant learning a unique way to express themselves.
Tiffany Harper is an experienced freelance writer who has made a name for herself in research writing. Sometimes she works as a consultant with the best essay writing services and dissertation writers. Tiffany’s recent work is to be an expert writer for essay writing service reviews. Please contact her on twitter.