6 Most Useful Tools which can Help you Optimize your Website
Do you know what happens to a website if it is not optimized for search engines?
It would not rank at the top of the search engine results page. If your websites are not placed higher in the search query, then you will not get the traffic to your site. Less or no traffic would decrease your revenue, meaning that your business is declining.
In order to meet the increase in traffic to your website, you need to enrich your search engine optimization of the website along with the optimization of the conversion rate. SEO would help you increase the compatibility of your website with the search engine.
Search engines have their own standard and to meet this standard you need to use different tactics on your website. Some of these tactics are listed below:
- Keyword research and mediation
- Meta Title & Description
- Image optimization
- Speed optimization
- URL structure friendly
- On-Page SEO & Off-Page SEO
Optimizing your website has become much easier with the tools because the technology around which everything revolves has accelerated the process in every area.
In this article, we will discuss some of the amazing ways to use the SEO tool to optimize your website.
Speed optimization is very important for your site because it is an SEO factor while it creates an amazing user experience. If a user comes and feels that your site is slow, then next time your site would not be preferred for the user.
Now it is difficult for you to measure the speed of your website manually, as various factors have to be taken into account and some of them are not easy to detect. GTmetrix is an online tool that can help you measure your speed.
Gtmetrix is a free tool and it uses different algorithms that measure words by different factors. Some of its tests are written below:
- Browser caching
- Minimize HTML
- Bad requirement test
- Minify CSS
- Minimize diversion test
These are only a few, but it usually tests your website with more than 100 factors. Not only does it check your website, but it also suggests the facts that can boost the speed of your website.
Google Search Console, formerly known as Google Webmaster Tools, is a free innovation from Google. This free tool is one of the most important SEO tools for your website because it is authentic and beneficial for the ranking of your website on Google.
It analyzes your website and checks the errors that defend your ranking. On the other hand, it recommends those for optimizing your website.
To use it, you need to add your site with the verification by typing the code on your site. Once you install, Google would begin to collect the information on your site. It analyzes the site with the following factors:
- Bounce rate
- Recommendation Pages
- Top pages
- Top countries
- Search request
- Internal connections
- Mobile-friendliness of your website
It is a kind of Google search console, but what if you want to check the statistics of another website like your competitors or leaders of the race?
Of course, you would need a tool that is efficient to scrap the statistics of other websites without being the owner.
Ahrefs is one of the most popular tools because the user can check any website through it. Whether you want to check the keywords of another website or know the traffic, Ahrefs helps you with a single click.
If you want to know the referring domain for your competitor’s website, Ahrefs can help you to know all the referring domains. Not only that, but you can also know the top countries from which the traffic to the requested link comes.
Overall, this tool is very useful for knowing the strategies of each website, including backlinks, keyword selection or other information.
When it comes to content marketing, the search engine, especially Google, is very sensitive to this issue. They always rate the site by seeing its content, and if the content is not effective, it would not put your site at the top.
You should have hired a professional content writer for this, but what if you can’t afford it?
The paraphrasing tool is there for your help.
The paraphrasing tool helps you replace most of your simple words so effectively that they remove plagiarism.
If you paraphrase your content, it does not change the meaning of the content, but only the sentences of your content.
Since we know that the user experience is the first thing that comes for the search engine to classify your site, SEO is basically a step to design your site according to the search engine.
To enhance your user experience, UserTesting is an online tool that increases usability.
This site is a platform that connects the usual customers and the web owner, so the user would test your site and give you an honest review of the experience of browsing your site.
When they visit your website, they search for navigation, layout, personalization, speed, and other usability factors. They match the experience of your website with their criteria to show the way to achieve the standard of your website.
Your site is only worth it if you get the users who surf your site for longer. This would reduce your bounce rate and the result would be better.
Whether you want to know why your users are skipping your site or where they find navigation problems, Crazyegg is a powerful app for that.
This online tool just needs to verify your website and as soon as you integrate it into your website, you would start to know important facts about your website.
This would tell you, firstly, where most users come from through a heat map, and, secondly, which part of your site gets more clicks and which parts are not paying attention.
In this way, you would have the chance to modify the weak sections in such a way that they are impressive and achieve a high response rate.