by Pepper Sugar | Oct 31, 2013 | Life Hacks
Are you all set for your Halloween party? You may not know this but Halloween is the second highest grossing holiday in the world next to Christmas! For kids, it means candies and post-Halloween toothache. For adults, it means spooky parties and over-the-top grotesque...
by Pepper Sugar | Oct 22, 2013 | Social Media
A brand’s impact on its consumers can easily be determined by their loyalty and frequency of usage. Over the past weeks, we’ve been looking at brands that have achieved these and more. In our previous blogs, we’ve explored the principles that characterize Apple and...
by Pepper Sugar | Oct 17, 2013 | Marketing
Brands can make or break a culture. The strongest brands we’ve known have created a new norm not only in their industry but also in society in general. Last week, we kicked off our three-part blog series on The Bold and the Brilliant: Brands that Made a Difference by...
by Pepper Sugar | Oct 14, 2013 | Marketing
“The only true wisdom is in knowing you know nothing.” ― Socrates When I first joined Pepper a few years back, the firm’s focus was, as our About Us page states, “to provide you with an exemplary assistant who not only shines in performing simple tasks, but is also...
by Pepper Sugar | Oct 4, 2013 | Marketing
Every person is brand conscious to a certain extent. From the basic things we use to our niche preferences, we all have reliable brands that we always return to even if we’ve tried their promising competitors. Some brands are so good that they develop a deep sense of...
