Remember that scene in the Facebook movie The Social Network, where young Mark Zuckerberg blabbed about his bad breakup with his girlfriend online? He felt so bad and heartbroken, he even compared her to a farm animal. That was blogging back then—a whole new, different platform for nerds and geeks to write about different things, from discussions on astrophysics, to whether Moon and Avatar should be on the top 25 lists of the best sci-fi movies of all time.
However, blogging today has changed its face. It’s no longer just for people who hide behind their computer screens typing the day away. People who have a say on something, or who simply want to vent out their feelings over the Internet, can (and most probably already do) have a blog. In today’s digital world, you no longer need to have the talent of Shakespeare or Virginia Woolf—simply write about something relevant or timely, click “Publish,” and poof! Your masterpiece will be live for the whole world to see.
To start blogging, you must choose a blogging platform first. There are actually a lot of platforms available today: LiveJournal, TypePad, Tumblr—the list goes on. To narrow down your field of choices, we’re going to talk about the two most popular ones since blogging was invented: WordPress and Blogger.
Below is a comparison of Blogger’s and WordPress’s features:
Showdown: Truth is, if you choose WordPress, you’ve got to have technical skills as it usually takes hours to figure out. On the upside, the site is definitely straightforward with all the controls it grants to you, although beginners may find all the different tabs and choices it presents a bit overwhelming. However, if you choose managed hosting, things become easier even for beginners.
Blogger, on the other hand, is a whole lot easier to navigate and was built with non-geeks in mind. You only need a couple of minutes to achieve inside-out familiarity with it. Moreover, its interface is built with great simplicity to make it easier for you to post updates on your blog.
Privacy and Content
Showdown: Blogger is a free service, and is hosted by Google, no less. Unfortunately, that also means the search engine giant has a say in the kinds of content you get to post. If you’ve taken the time to read through their Terms of Service, you’ll find that Google can remove or refuse to publish your content anytime and for any reason they see fit. Moreover, Google can also use, host, store, reproduce, modify, publish, publicly display and distribute the content Blogger users post—not a very reassuring thought in terms of privacy.
Meanwhile on WordPress, you’re the only one who’s entirely in control of your blog and the types of content you put in it. The fact that your blog and its contents cannot be deleted without your permission is also a big plus to bloggers looking to exercise their right to free speech and creative expression.
SEO and Advertising
Showdown: Both Blogger and WordPress give you the ability to easily handle and track advertising results. However, when you’re on Blogger, indexing your blog pages only takes 24 hours. Why? Google owns Blogger. ‘Nuff said.
Unfortunately, WordPress bloggers don’t get the same royal treatment from Google, which indexes WordPress pages within 4 weeks. So if you’re all excited and thrilled about getting your ranks up with SEO and advertising, then WordPress may not be the platform for you.
What you must understand is that Blogger and WordPress have their own strengths and imperfections. Most people say that Blogger is for the novices of blogging while WordPress is made for pros.
Whatever blogging platform you choose for your blog, be sure to make the best out of it. In the end, it doesn’t really matter whether your blog is easily indexed in Google, or if it allows you to explore different site management features; it’s all about content. Nobody likes to read nonsense.
Let your blog be your voice. Provide relevant information, and when you see interesting results, it’s up to you to decide which platform best suits your needs.
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