App Making 101: Things You Need to Consider When Creating an App

More businesses are now taking advantage of the growing mobile industry by creating mobile apps. These handy, innovative tools offer valuable marketing opportunities for your business. A mobile app can help you boost brand identity, improve employee efficiency,...

3 Ways Mobile Marketers Can Leverage the Wearables Market

Mobile is increasingly becoming an essential marketing tool for today’s businesses. As a marketer or business owner, wearables are a top mobile technology and marketing trend that you should pay attention to. From Google Glass to fitness bands and smart watches like...

Why You Should Take Advantage of Google’s Favicon Feature

Optimizing your brand for Google is an important step that you need to take in order stay visible, relevant, and competitive online. It’ll be beneficial for your business to comply with the algorithm and feature updates this top search engine rolls out. One of the...

What You Can Learn from Corn Nuts’ Impressive Mobile Marketing

In the business world, it’s not enough to have a great product or service. Effective promotion, especially in this golden age of mobile technology, is also a must. Mobile marketing is definitely a key strategy for forward-thinking companies. Combine its effectiveness...

How to Effectively Use Location-Based Marketing

Location is one of the most important factors businesses should pay attention to in order to reach their target audience. Whether you promote your brand online or offline, it’s best that you use location-based marketing. Also known as geomarketing, this concept helps...

How to Soft Sell Using Content Marketing

Most consumers nowadays are hugely influenced by advertisements. This is why businesses strive to develop the best marketing plan to advertise or promote their brand. It’s important to take note, though, that over or explicit promotion of your business could turn...

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Four Careers for Caring Individuals

Work can be a hostile and uncaring environment for people with a compassionate and thoughtful personality. The corporate world can be competitive, and that can sometimes be challenging for someone with a caring nature. Good thing, there are hundreds of careers and...

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How Best to Market Your Business Online

What do you think of whenever the word “marketing” is mentioned? Most likely, it involves huge budgets and campaigns like those launched by big name brands such as Coca-Cola and Walmart. The truth is, you really don’t need a huge budget to market your business. Many...

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How to Build a Sales Team

Great business leaders know the importance of working successfully with their team. As you grow your business, you’ll find the need to hire talented and experienced individuals and build teams that would handle specialized tasks, like sales. Building a sales team may...

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Infographic: Goal Setting

Goal setting is a powerful process that allows you to plan and shape your future. It motivates you to focus and work on what you what to achieve in your personal and professional life. For business owners like you, setting goals should be a vital part of your business...

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5 Business Goals You Should Set This Year

The success of a business can be attributed to various factors. It could be effective marketing campaigns, wise financial decisions, or great employee relationship and engagement. All of these things, though, are rooted on a basic yet important thing – having a goal....

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Decluttering Tips for Small Businesses

Small businesses, just like homes, also need cleaning and decluttering to become organized. Getting rid of unnecessary physical, virtual, as well as mental clutter will greatly benefit you and your business. You and your staff will be able to work more effectively and...

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4 Tips For Keeping Your Customers Happy

Your customers are the backbone of your business, so ensuring that they are happy is paramount. It doesn’t matter how amazing your products and services are if you don’t have customers who will buy them. Plus, it’s a lot more expensive to go out and find new customers...

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