Top Holiday Marketing Campaigns from B2Bs

Marketing campaigns are in full swing at this time of the year. For B2B companies, building and delivering an effective holiday marketing campaign may be a bit tough, considering their diverse clientele and the already overwhelming holiday-related messages the market...

Marketing and HR Need to Work Together on the Employer Branding Strategy

Nearly 88 percent of the HR managers polled in a recent survey said that employee recruitment is becoming more like marketing with each passing year. These days, employers have to use the power of persuasion to attract top talent. With all of the competition in the...

2019 Official Philippine Holidays

How was 2018 for you and your business? We, at Pepper, hope that you end the year strong and start 2019 on a high note. To our dear clients, here’s to the fruitful partnership we had this year! We’re thrilled to kick off 2019 with you and continue to be part of your...

Digital Marketing Trends to Improve Productivity in 2019

Optimizing productivity is an ongoing journey. As our world becomes more and more tech-centered, digital marketing is on the rise. To set up your strategies for success in the new year, maintaining a strong level of productivity is essential. Here are a few trending...

6 Ways to Deter Crime in Your Business

Crime in the workplace is one of the risks in running a business. From external threats to employee theft, there are a wide range of potential crimes waiting to happen. You can minimize those risks with a robust crime-prevention strategy. If you want your business to...

New Online Marketing Strategies for B2Bs

It is essential for business-to-business or B2B companies to constantly implement revolutionary and cost-effective plans to succeed in the cutthroat business world. As a B2B marketer or business owner, you probably have tried (and hopefully gained good results from)...

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Top Brands That Maximize IGTV

Instagram’s IGTV was only introduced a couple of months ago, and yet a lot of Instagrammers, including businesses, are already adopting and maximizing the platform. This long-form, interactive video feature has a lot to offer brands, particularly a greater opportunity...

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Knowing the Basics of IGTV

Social media is continuously evolving, and for Instagram co-founder and CEO, Kevin Systrom and team, keeping up with this evolution is important. They have once again proven that Instagram deserves to be a top social media network with the introduction of IGTV...

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