How Facebook Reviews Boost The Social Image Of A Brand

In today’s digital era, social media plays a vital role in influencing its users and impacts their buying decisions.  Amongst the various social media platforms, Facebook is one of the oldest and fastest-growing platforms with millions of daily active users. Ever...

Maximize Enrollment on your Higher Education Course

From college programs and Master’s degrees to professional certification and training, higher education students have perhaps never been as spoilt for choice as they are today. This is great news for those seeking to boost their skillset and further their education;...

How to Improve Easily Your Content Strategy with Influencer Marketing

Influencer marketing is growing because it provides a way for brands to connect with customers in a more direct manner. Buyers today are smarter and more well-informed than ever before and they are resistant to many forms of advertising. Leveraging influencer...

Remove Duplicate Lines Online

Writing is something everyone does nowadays, be it writing an article or writing a letter to a friend. It’s important to know that whatever you wrote is original and unique content. No matter where in life you might be, it is mandatory to have original content be it...

5 Steps To Creating a Business Disaster Plan

Many company leaders hope they can operate for decades without encountering business disasters. That’s an understandable — but unfortunately unrealistic —  view. Many company catastrophes are outside of humans’ capabilities to prevent, such as natural disasters. In...
Infographic: Generational Shifts

Infographic: Generational Shifts

It’s Friday once again and it’s time for another infographic! This week, we focused on generational shifts in the workplace. With Millennials and Gen Zs now making up a large portion of the workforce, it is important for business leaders like you to develop and...

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Infographic: Blended Workforce

Infographic: Blended Workforce

Happy infographic Friday! To continue with our employee management blog series, we focused on blended workforce this week. This non-traditional staffing practice is about mixing full-time, in-house employees and part-time, contingent or gig workers in the workforce....

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Infographic: Gig Economy

Infographic: Gig Economy

It’s Friday and what better way to end the workweek than with an infographic summarizing our two latest blogs. This week, we introduced the gig economy. What is gig economy and how can businesses like yours take advantage of this workforce environment and employment...

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What is Gig Economy?

What is Gig Economy?

In this modern and constantly-evolving business world, employment is no longer primarily about working full-time or 8 hours a day in an office setting. Businesses have seen the birth of the so-called gig economy and they are now witnessing and embracing its impact in...

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Successful Sales Campaigns from B2B Brands

Successful Sales Campaigns from B2B Brands

It is every B2B brand’s goal to have a high-converting sales funnel. Each step of the process could be challenging, especially the bottom line, which is making a sale. According to statistics, most salespeople think that closing deals is the second most difficult part...

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Infographic: Sales Pitfalls

Infographic: Sales Pitfalls

Happy Infographic Friday! This week, we highlighted the sales pitfalls B2B and B2C companies should avoid to stay competitive and to boost their sales and profits. Whether you own and run a B2B or a B2C, it’s essential for you to have a solid sales plan and process....

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5 Sales Mistakes B2Cs Should Stop Doing

5 Sales Mistakes B2Cs Should Stop Doing

Sales is of utmost importance in the business-to-consumer (B2C) world. With consumer behavior constantly changing, B2Cs should have a solid sales plan and a strong sales team in order to win customers. However, even the most talented sales teams can possibly commit...

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5 Sales Mistakes B2Bs Should Avoid

5 Sales Mistakes B2Bs Should Avoid

Sales is a tough job, yet it can be very rewarding if you do it right. In the highly competitive business-to-business (B2B) industry, it’s not enough that you know and implement the strategies that would work for your business. It’s also vital to take note of the...

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How to Soft Sell Using Content Marketing

How to Soft Sell Using Content Marketing

Most consumers nowadays are hugely influenced by advertisements. This is why businesses strive to develop the best marketing plan to advertise or promote their brand. It’s important to take note, though, that over or explicit promotion of your business could turn...

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Four Careers for Caring Individuals

Four Careers for Caring Individuals

Work can be a hostile and uncaring environment for people with a compassionate and thoughtful personality. The corporate world can be competitive, and that can sometimes be challenging for someone with a caring nature. Good thing, there are hundreds of careers and...

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How Best to Market Your Business Online

How Best to Market Your Business Online

What do you think of whenever the word “marketing” is mentioned? Most likely, it involves huge budgets and campaigns like those launched by big name brands such as Coca-Cola and Walmart. The truth is, you really don’t need a huge budget to market your business. Many...

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How to Build a Sales Team

How to Build a Sales Team

Great business leaders know the importance of working successfully with their team. As you grow your business, you’ll find the need to hire talented and experienced individuals and build teams that would handle specialized tasks, like sales. Building a sales team may...

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