5 Sales Mistakes B2Bs Should Avoid

Sales is a tough job, yet it can be very rewarding if you do it right. In the highly competitive business-to-business (B2B) industry, it’s not enough that you know and implement the strategies that would work for your business. It’s also vital to take note of the...

How to Soft Sell Using Content Marketing

Most consumers nowadays are hugely influenced by advertisements. This is why businesses strive to develop the best marketing plan to advertise or promote their brand. It’s important to take note, though, that over or explicit promotion of your business could turn...

Four Careers for Caring Individuals

Work can be a hostile and uncaring environment for people with a compassionate and thoughtful personality. The corporate world can be competitive, and that can sometimes be challenging for someone with a caring nature. Good thing, there are hundreds of careers and...

7 Ways to Boost Your Sales Through Email Marketing

Email marketing is one of the most effective online marketing strategies businesses optimize nowadays. From reaching out to potential customers and nurturing existing clients and subscribers to promoting new products or services and boosting sales, email works...

How Best to Market Your Business Online

What do you think of whenever the word “marketing” is mentioned? Most likely, it involves huge budgets and campaigns like those launched by big name brands such as Coca-Cola and Walmart. The truth is, you really don’t need a huge budget to market your business. Many...

The Best Super Bowl Ads of All Time

While tens of thousands of football fans filled the NRG Stadium in Houston, Texas, millions of people around the world tuned in to be part of Super Bowl Sunday. This year, companies spent roughly five million dollars per 30-second airtime, doubling 2010’s Super Bowl...

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5 Ways to Create Fresh Blog Content

One of the biggest challenges of being a content marketer is continually creating new content. Most businesses don’t have the luxury of writing about everything under the sun. They need to stick to their niche or industry. As a content marketer, you need to produce...

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5 Ways to Increase Blog Engagement

Churning out great content is no easy feat. It takes a lot of brain power to write one article after another. You put so much effort into writing great blogs that it deserves more engagement, right? So how can you encourage your readers to keep coming back for more?...

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Pepper Blog’s Best of 2016

It’s the beginning of the work week! Before we kick off our new blog series, let’s take a quick look at the best Pepper blogs of 2016! These posts have received the highest engagement and impressions among all the blogs we’ve posted. 10 Best Productivity Apps You...

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Best B2B Holiday Ads in 2016

When we think about holiday ads, we usually think about the B2C Christmas ads flooding social media and television. But why should all the festive fun be limited to consumer brands? Business brands can join in on the holiday cheer, too! Many B2B brands creatively use...

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Best B2C Holiday Ads for 2016

In just a few more days, we’ll be celebrating Christmas! For the holiday season, we’ve been rounding up the best ads, campaigns, and ideas this year. We at Pepper Virtual Assistants can’t wait to see what the New Year has in store for businesses and marketing! Before...

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