Five Things to Consider in Improving Employee Retention

One of the biggest challenges any organization faces is keeping their employees, more so the good and deserving ones. When an employee leaves, the management is left with the task to look for a replacement within a short period, as well as the responsibility to manage...

Optimizing Media Platforms to Generate Leads

It’s important for businesses to continue to look for ways to attract customers and generate leads in order to grow and thrive. To be able to achieve this, constant promotion and effective marketing is necessary. There’s no one-size-fits-all strategy and channel,...

How Failure Helps You Grow and Succeed

Failure is a normal and an important part of life. No matter how hard you work to reach your personal or career goals, you might still fail at some point. This shouldn’t discourage you, though. What’s important is that you stay motivated and that you don’t fear...

Ways to Effectively Communicate with your Virtual Team

Communication is essential in building good relationships with your employees or contractors. It could be bit challenging, though, for employers or business owners who are managing remote workers or a virtual team. You don’t share and work in a physical office and you...

Benefits of Working With an Outsourcing Team

Nowadays, outsourcing is considered a common practice and popular strategy implemented by companies, regardless of size or industry. If you are an entrepreneur looking to grow your business, hiring an outsourcing team, instead of freelancers is most likely a better...

5 Ways to Create Compelling Content

Content marketing continues to be a growing marketing strategy as people demand and consume content faster than ever before. According to the Content Marketing Institute (CMI), 76% of business-to-customers brands use content marketing to connect with their customers....

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The Pepper Experience

Working with a virtual assistant always comes with a set of expectations. Every business owner who hires a VA goes into it with high hopes that their partnership will go as planned. They already envisioned streamlining their processes, delegating certain tasks, and...

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5 Best Practices for Email Unsubscribes

Email unsubscribes are inevitable. Every brand that’s into email marketing receives unsubscribe requests from their customers even big players like Amazon and eBay. So don’t panic if you get them, you’re not alone. People unsubscribe for a number of reasons. They...

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Social Media Trends for 2015

Social media is keeping its stronghold in the digital marketing arena. In fact, we’re pretty sure that social media marketing is getting a bigger budget this year in your marketing plan. To help execute your strategy better, we’re giving you a heads up on what to...

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Official Philippine Holidays 2015

Today we’re officially beginning the first work week of 2015 and here at Pepper, we couldn’t be more excited! We look forward to starting the year strong and finishing it on a high note. But before we even get things rolling, we’d like to send a special shoutout to...

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Pepper Blog’s Best of 2014

Creating quality and relevant content is one of the things we try to accomplish in Pepper. We want to help our readers in the areas of digital marketing and smart outsourcing through the content we produce. With all the blogs we’ve put out this year, we’ve chosen the...

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How to Create a Year-End Marketing Plan

We’re about to cap off the year and most of you are probably rushing to get things done before taking the holiday break. While it seems like the season for finishing deadlines and tying loose ends, it’s also the best time to plan for the coming year. It’s a good way...

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