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It comes as no surprise that social media is getting a huge chunk of the marketing budget lately for a lot of companies. The reach and engagement it provides have been so effective that it has pushed back a lot of traditional marketing platforms. Imagine what will happen if you’re using the right social network for your target market!

LinkedIn is the biggest social media site for professionals. From colleagues to competitors, this is the place where important business connections are made. Launched on May 5, 2003, the company has gone a long way with now more than 313 million members worldwide and growing at 2 members per second. These members are not just ordinary social media savvy individuals. They are professionals who build a credible portfolio because of the high standards that LinkedIn requires for its members.

If LinkedIn is not playing an integral role in your social media campaign, you need to start now. Let’s look at some reasons why this social network is worthy of your time and resources.

It’s where influencers and thought leaders are.

LinkedIn counts executives from 2013 Fortune 500 companies as members. This means you have the best and brightest in the industry in one network. Putting your company out there with these leaders and influencers will help you get the exposure you need. You may be a small business start up but if you keep producing high-quality content then you might get recommendations and shares from these leaders.

It increases your brand credibility.

Your LinkedIn profile and company page is where you can lay down all your credentials. This strengthens your brand credibility. Potential clients will see you as someone reliable when they look at your work experience or the companies you’ve worked with. More than 3 million businesses have a LinkedIn Company Page. There’s no reason why you shouldn’t have one.

It allows you to reach your target market more efficiently.

With LinkedIn, you can connect with people who are directly in the same industry as yours. Once they connect with you, they can see the content you’re posting. LinkedIn Groups is another way to connect with your target market. Members share their insights in more than 2.1 million LinkedIn Groups. You can build genuine connections with your audience and have meaningful interactions with them using this platform.

It broadens your content exposure.

You’ve probably heard of LinkedIn’s Publishing Platform. It all started in 2012 with the launch of LinkedIn Influencer which featured leaders like Bill Gates, President Barack Obama, and Richard Branson. They shared their experience and expertise which resonated well with LinkedIn members and stimulated thought-provoking conversations in groups. Being a LinkedIn Influencer is by invitation only. They no longer accept applications to become an influencer.

However, this year they opened the publishing platform to all LinkedIn members. Now your content can reach 1.3 million SMB owners, 2 million C-Level Execs, 5.5 High Tech Managers, and 12 million small business professionals on LinkedIn.

LinkedIn will only get more influential as it continues to grow in the coming years. The professional ties it will build among its members will only get stronger. You have the opportunity to be part of this expanding community of talented professionals, credible companies, and reputable leaders by leveraging its targeted reach. Add more depth to your social media campaign by integrating LinkedIn’s publishing platform and groups. Who knows? You might get LinkedIn’s attention and be invited to become an Influencer! Getting likes and retweets is great but getting approval, recommendations, and engagement from peers and leaders is even better. Every connection you make can turn into a business opportunity. They could be your future clients, employees, business partners, competitors, and mentors. LinkedIn makes your brand relevant to the people that matter. It’s time to make your presence known to them.

About Pepper Social Media

Pepper Social Media is an online marketing firm that specializes in social media management, content marketing, SEO, PPC, social media marketing, copywriting, and targeted blogging. Our creative team consists of experienced marketing strategists who can fortify your brand identity and amplify your reach.

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