Top Reasons Why TikTok Is Worth for Your New Business or Startup

TikTok is one of the rapidly growing social media apps to quickly open opportunities galore for new businesses or startups. Yes, you can use this platform to connect to new and bigger audiences. Did you know that TikTok has more than two billion downloads and over 800 million active users all over the world? The social app’s key demographic includes teens as well as young adults. In the US, 32.5 percent of its users are in the age group of 10-19 years and another 29.5 percent in the 20-29 years group.

According to an article published on Inc, you need to make the most out of your content to kick-start your business using TikTok. You can increase followers on this platform by sharing a minimum of four videos daily.

Also, according to UNUM, streaming on TikTok is a great way to boost engagement

If you’re still wondering whether TikTok is the right social platform for your new business or not, here are the top reasons brands are using the same:

Global audience

Did you know that TikTok is popular in more than 150 different countries all over the world? It means that your viral videos related to your business on this app can reach out to people from all across the world. If you go by global marketing trends, TikTok is an effective social media platform for reaching out to and connecting with new customers, audiences, and followers from 150 countries.

TikTok has 500 million active users monthly, which means you have a huge audience to target and promote your new business and products or services.

Video marketing is the buzzword today

These days, video marketing is a new trend to pique audience interest. To be candid, it is not waning anytime soon. Studies indicate that 86 percent of people love to watch videos from businesses and therefore if your videos become viral, you can garner real TikTok fans in less time.

Since 86 percent of brands are already making the most of video as an effective marketing tool, TikTok is your best bet to make your video content more viral and expand its reach. If you are not into videos until now, it is high time that you integrate videos into your current marketing strategy for your business and products.

More user engagement

TikTok has unique algorithms unlike other social media platforms, and therefore, it becomes easier to gain more engagement on your video content with little effort. Even you have a new account on this platform; your videos can go viral even with no followers! Did you know that 90 percent of its users use the TikTok app several times daily, making your engagement even higher? You should make the most out of this opportunity to promote your new business or startup on this platform.

Easy to reach out to your audience using hashtag challenge

It is quite simple to promote new business on TikTok and reach out to your audience by starting a hashtag challenge. All you need to do is choose an idea or theme and motivate users to create or remake videos using your branded hashtag.


TikTok has loads of benefits when it comes to promoting your business provided you have some marketing strategy in place. The platform offers you opportunities to grow your marketing channels.



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