10 Social Media Experts You Need to Follow

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Any business’ online marketing plan wouldn’t be solid without social media marketing. This field is constantly evolving and becoming increasingly pivotal for businesses like yours. If you want to keep up and maximize its potential, you should learn from top social media experts. Their tips and tactics could help you increase your presence online and drive business growth.

We’ve scoured the vast social media world and discovered the most influential and successful social media gurus you need to follow. Here are ten of them:

1. Gary Vaynerchuck

Gary Vee is one of the most popular names in the world of digital marketing and social media. He is the co-founder and CEO of VaynerMedia and a best-selling author. Here’s a great tip from him if you want to increase brand awareness and profits through social media, “The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”

2. Jay Baer

If you want to convert more of your social media followers into actual paying customers, then you should keep an eye on Jay Baer. Aside from being the founder of digital marketing consultancy firm, Convince&Convert, he is also a best-selling author, investor, and keynote speaker. Through social media, you can build a good relationship with your customers. According to Jay Baer, Social media creates kinship between companies and customers, and kinship equals purchase intent.”

3. Ann Handley

Boost the power of your social media content with the help of writer, keynote business speaker, and marketer, Ann Handley. For her, “Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” Take note of this powerful quote from this MarketingProfs content chief and marketing writing expert so you can always create high-quality content that your audience will love.

4. Guy Kawasaki

Silicon Valley-based venture capitalist, author, and marketing specialist Guy Kawasaki said, “This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.” If you agree with him and would like to learn more from this guru, then you better be one of his millions of followers on Twitter and Facebook!

5. Lilach Bullock

Social media and content marketing expert, Lilach Bullock, is the person you should follow If you’re looking for top-notch lead generation and engagement tips. Named by Forbes as a top woman social influencer, Lilach has this to say about videos as great content for online marketing, “Video Marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!”

6. Neil Patel

Best-selling author, digital marketing specialist, and entrepreneur, Neil Patel, is the man behind the popular blog, QuickSprout.com and website, neilpatel.com. Whether you’re a pro or a new social media marketer. you’ll find advices like this from Neil Patel very useful, “The foundation of your social media strategy is to understand who your target audience is and why they use social media. To do so, we need to utilize demographics and psychographics.”

7. Jeff Bullas

Strengthen your social media accounts by following Jeff Bullas! He is not only a renowned content marketing and social media influencer and strategist, but he is also a best-selling author and successful marketing blogger. For him, “Social media marketing refers to the use of social media platforms to identify and connect with key audiences in a meaningful way.”

8. Joe Pulizzi

Joe Pulizzi is another social media guru that you should follow, especially if you want to create excellent social media content. He is the founder of Content Marketing Institute and a renowned author, speaker, and social media thought leader. Here’s a tip from Joe Pulizzi, “The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.”

9. Amy Porterfield

Digital marketing expert, Amy Porterfield, shares her wealth of knowledge through her podcasts, webinars, blog posts, and tweets! Her style is perfect for you especially if you’re just getting started with social media marketing. Consider this valuable tip from Amy: “Learn from those that are getting results and model what’s already working.”

10. Rand Fishkin

Rand Fishkin is a notable author and speaker and one of the most famous names in the SEO world. If you’re looking for ways to improve your SEO and social media marketing efforts, then you should connect with him on social media. His website/business, Moz, is worth checking out, too! For Rand Fishkin, “Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.”

A lot of big brands work with or have tapped the expertise of these social media gurus. You, too, can connect with them on top social media sites, such as Twitter, Facebook, Instagram, and LinkedIn. Your virtual assistant can help you with this social media marketing task so you’ll stay up to date with what the experts are doing. Their nuggets of wisdom and effective strategies could help your business level up and thrive!

Our virtual assistants can help you with social media marketing. Contact us to find out how we can work together!

Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.




  1. cyrill jan adol

    Amy’s great knowledge about social media accounts can help start-up companies and small-scaled businesses to enlarge their scale of their target market and improve their businesses ventures. I think Amy’s usage of blogs are great.

  2. Mark Abraham

    @mikecarlooch needs to be added to this list!!



  1. Infographic: Social Media Gurus - Pepper Virtual Assistants - […] Ann Handley, and Neil Patel are just three of the most popular personalities we featured in 10 Social Media…

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