Most marketers and brands are now weaving content as part of their online marketing’s DNA. As a strategic business owner, you would agree that having an effective content marketing plan is a smart investment as it offers many benefits and has the power to drive business growth. Thus, it is essential for you to constantly create and promote content relevant to your business and valuable to your target market.
Do content marketing right and expect your engagement, traffic, leads, customer base, and sales to increase. There are various effective ways you can optimize content marketing to grow your business. Here are our top three:
1. Blogging on Your Website
A website is a must in today’s digital business world. It establishes your credibility and increases your online presence. Aside from having an attractive website, it’s also important that its content reflects your brand identity. You can effectively implement content marketing by blogging on your website.
According to research, companies that blog get 97% more links to their website. If you create and publish relevant, informative, and interesting blog posts on your website, you can also generate more links and traffic. This could also mean better SEO rankings and possibly increased sales and revenue for you!
2. Posting on Social Media
With the number of social media users worldwide continuously growing and 90% of them trying to connect with businesses, it’s best that you supercharge your content marketing strategy on social media. Create an account on different social media networks and keep them active. You’ll benefit from having a social media content calendar, so you can easily post the right content for the right channel.
Pick the best content tone and style for each social media channel. In addition to catchy copies, you should also post attractive visual content, such as images and videos. It also pays to explore the various features of each social media channel. Perhaps you’d like to use hashtags, add location, or use the Stories tool on Instagram and Facebook. By promoting content related to your brand on social media, you can increase your visibility, following, engagement, customer base, and sales, and therefore, grow your business.
3. Creating and Offering High-Value E-Books
To attract and retain more customers, you need to show your target market that you’re an expert in your industry. One of the best ways that you can do this is through e-books. You can create an e-book about a certain topic related to your business and then offer it in exchange for an email address.
With this strategy, you’ll likely generate more leads and subscribers. You’ll also be able to share your expertise with your target market and gain their trust, so they’ll choose to do business with you. These prove that e-books are a powerful content creation and marketing tool that can propel your growth.
Content marketing may vary from business to business. But blogging, social media posting, and e-book creation should be vital parts of your plan. With the help of a virtual assistant, you can accomplish and maximize these strategies and grow your business!
Additional Resource: Small Business Video Marketing
Our virtual assistants can help you achieve your content marketing goals and grow your business! Contact us to find out how we can work together!
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.