The content marketing field is dynamic and moving fast. For a business like yours to stay relevant and competitive, you need to stay up to date on what’s happening in the industry. One of the best ways to do this is by looking and listening to the top content marketing experts and influencers.
No matter how long you’ve been doing content marketing, there’s always something new to learn about this field. So keep your eyes and ears peeled! Follow these ten content marketing voices and discover their success tips and strategies:
1. Seth Godin
Seth Godin is a bestselling author and the founder and CEO of Seth Godin Productions. Take pieces of his marketing wisdom and gain more content insights through his famed and acclaimed blog and by following him on social media.
2. Joe Pulizzi
Learn about the best content marketing practices from Joe Pulizzi, the founder of Content Marketing Institute – a leading online resource for content marketing information. Also a speaker, author, and philanthropist, Joe Pulizzi was awarded the John Caldwell Lifetime Achievement Award by the Content Council in 2014.
3. Ann Handley
As the Chief Content Officer of MarketingProfs and a digital marketing pioneer, Ann Handley is certainly an expert worth following. She is also an inspiring speaker, a bestselling author, and a top social media influencer and woman blogger recognized by Forbes.
4. Brian Clark
Brian Clark is another authority source on online content that you’d best listen to and learn from. He is the founder and CEO of Rainmaker Digital (formerly Copyblogger), an author, and the host of the podcast, Unemployable.
5. Sujan Patel
Web Profits co-founder and Ramp Ventures Managing Director, Sujan Patel, is the content marketer to follow if you wish to apply growth marketing strategies for your business. You can also check out his blogs on Forbes, Wall Street Journal, and Entrepreneur Magazine to learn more ways to improve your marketing approach.
6. Joanna Wiebe
Copywriting master and Copy Hackers founder, Joanna Wiebe, is your go-to person if you’re looking for tips on how to create conversion-optimized content. She is also the co-founder of Airstory, a content creation and collaboration platform, which your team can use to build interesting and effective content.
7. Jason Miller
Learn how to utilize digital marketing to gain an edge over your competitors through the expertise of Jason Miller. He is the Head of Content and Social Media Marketing at Linkedin, a sought-after speaker, photographer, professor, and the author of the bestselling book, “Welcome to the Funnel.”
8. Brittany Berger
Dubbed as “the content unicorn,” Brittany Berger is a content strategy expert and the founder of Work Brighter. For her, repurposing content is a brilliant strategy. Discover more tips like this on her website, social media accounts, and YouTube channel. She can also help you create and manage your content like how she helped a lot of startups and small businesses.
9. Mark Schaefer
Noted speaker and business consultant, Mark Schaefer, is the marketing strategist to follow if you’re looking for expert advice on how to build your brand identity. He is also the author of several marketing books, including “The Content Code” and “The Tao of Twitter.”
10. Joe Lazauskas
Joe Lazauskas is a digital marketing strategist and the head of content strategy and executive editor for Contently, a leading content management platform. Learn content creation tips and other strategies that can transform your business through his blog, social media posts, and the book, “The Storytelling Edge,” which he co-wrote with author, Shane Snow.
Keep track of what these experts are doing to keep your content marketing strategy effective. Add to that having a reliable virtual assistant on your team, and you can amp up your content plan. You’ll also have the power to inform, engage, and influence your audience through content marketing.
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