This year has been a big one for social media marketing and Twitter continues to be a robust platform worth leveraging for businesses to build brand awareness. Despite the new challenges, marketers continue to create and launch some of the most entertaining and effective strategies.
In our last blog post, we shared with you this year’s best Facebook campaigns. Some virtual assistants are social media managers and they also keep track of impactful campaigns. Today, we’ll be looking into the best of Twitter. Check it out!
#EarthHourUK – World Wildlife Fund
#EarthHourUK is known to have one of the best annual social media campaigns. To launch an ambitious social-out-of-home activation and promote Earth Hour, the World Wildlife Fund partnered with TINT and Extortion Media.
As a part of its Earth Hour 2016 campaign, the WWF displayed all its social media content with the hashtag #EarthHourUK across LCD screens in the London Underground. The campaign aimed to raise awareness among passengers to declare their support for the event and engage with others on Twitter!
How are you going to celebrate the #earth during #EarthHour #EarthHour2016 #EarthHourUK ? pic.twitter.com/3RjuFFAFSK
— Luke Gordon (@Luke_Gordon015) March 16, 2016
#LikeAGirl – Always
Emojis have taken the world by storm and are often seen on Twitter. In fact, we send over a billion of these emoticons every day. However, these seem to lack female representations, unlike the male emojis.
For their #LikeAGirl campaign, Always asked the girls of the younger demographic to share their feelings about the underwhelming number of female emojis and if these really represent them. Essentially, the brand took an element that is widely popular among its audience and addressed a larger issue that many women face. Thus, the campaign empowered women to believe that they can break the stereotypes set before them.
#EsuranceSweepstakes – Esurance
Each year, millions of people tune in to watch the Super Bowl, making it one of the biggest events in America. For marketers, it is the holy grail of advertising opportunities.
Esurance tapped into the millions of people on Twitter during the grand event to launch their #EsuranceSweepstakes. The campaign encouraged users to retweet any of their tweets which gave them a chance to win $1 million. It was so successful that Esurance was one of the most talked about brands on social media during Super Bowl Sunday!
Wipe the wing sauce off your hands & RT now because you could win $250K! #EsuranceSweepstakes #SB50 pic.twitter.com/lm76bj4aMR
— Esurance (@esurance) February 8, 2016
#MarchMadness – Reese’s
For March Madness, Reese’s partnered with the National Collegiate Athletic Association (NCAA) to be the official candy sponsor for the fourth consecutive year. They created content that was not only entertaining but celebrating both the event and the brand.
The best part? Their copies were laid-back in nature and allowed their audience to feel more connected with the brand!
The emotional roller coaster has come to a glorious end. #MarchMood #NCAAChampionship #MarchMadnesshttps://t.co/m1rq6n4Ljp
— REESE’S (@ReesesPBCups) April 5, 2016
#OrangeSponsorsYou – Orange
It’s not uncommon to see brands sponsoring athletic events. Like Reese’s, Orange was one of the official sponsors of Euro 2016 and they were determined to create a buzz-worthy social media campaign.
Essentially, the campaign was heavily built on the involvement of football fans. Orange invited their audiences to tweet with the hashtag #OrangeSponsporsYou and the corresponding hashtag for their countries. The Eiffel Tower was lit with the colors of the country that got the most support that day and Orange used Periscope to broadcast the nightly unveiling!
#FRA was the winning team yesterday with 73,3%! Who will be the winner tonight? #OrangeSponsorsYou #EURO2016https://t.co/JdLrvqhQkh
— Orange (@orange) June 11, 2016
#AllTacosEveContest – Taco Bell
Halloween is a night of great fun not only for kids but for adults, too. Taco Bell leveraged the spooky holiday to launch the #AllTacosEveContest which encouraged people to create Taco Bell-inspired costumes.
Participants uploaded their best costumes on Twitter with the hashtag #AllTacosEveContest. They were judged on their creativity and relevance to the theme. Prices ranged from collaboration deals with Taco Bell to $500 gift cards. The campaign was not only fun for the audience but it also helped the brand be relevant with the holiday.
Enter our Taco Bell inspired costume contest. The prizes are to die for. Learn more: https://t.co/suwYn713Pu. Rules: https://t.co/i6uRWGpk7w pic.twitter.com/krPpgndqn9
— Taco Bell (@tacobell) October 24, 2016
#SpeakBeautiful – Dove
Over the years, Dove’s campaigns revolved around empowering women. They have been consistent in their commitment to making beauty a source of confidence.
Research revealed that four out of every five women tweet negatively about their appearances. Thus, Dove partnered with Twitter and launched the #SpeakBeautiful campaign. The campaign is designed to urge women to start changing the way they tweet and make the shift to positive thinking. Although initially launched during the 2015 Oscars, the #SpeakBeautiful campaign became a movement throughout this year to spread positivity and encouragement among women of all ages.
Watch to see why @chescaleigh chooses to be a voice of positivity for others on social media. #SpeakBeautiful pic.twitter.com/hO9uUr0zAa
— Dove (@Dove) November 8, 2016
#RazorBurn – Dollar Shave Club
The Dollar Shave Club has always been one of our favorite brands to watch out for. Their social media campaigns have been rooted in the typical wise-guy humor to boost its online presence across different platforms.
The #RazorBurn campaign is the upstart razor company’s way of poking fun at established razor brands. In fact, they claim that their blades are so high quality that you can use them for a month. Much of the campaign featured meme-like images of aged razors with witty copies. The campaign resulted in a 24% increase in overall social media mentions, 6% increase in followers, and boosted Twitter engagement by about 31%!
Your razor’s so old it thinks LOL is Morse Code. #RazorBurn
Are you funny? Write your own → http://t.co/YxNw3g8Xab pic.twitter.com/YivXo47he0
— Dollar Shave Club (@DollarShaveClub) September 2, 2015
Twitter continues to be one of the most valuable social media platforms in a marketer’s arsenal. Remember to design your campaigns to be engaging, entertaining, and valuable to your audience. At the end of the day, Twitter is all about being relevant in 140 characters or less!
What are your favorite Twitter campaigns this year? We’d love to hear about it in the comments! If you’d like to know more about working with virtual assistants, you can sign up for our free five-hour trial! We at Pepper Virtual Assistants are ready to work with you!
Check out the other parts of the Best Social Media Campaigns of 2016 series:
- Best Facebook Campaigns of 2016
- Best Twitter Campaigns of 2016
- Best YouTube Campaigns of 2016
- Best Instagram Campaigns of 2016
- Infographics Fridays: Best Social Media Campaigns of 2016
Pepper Virtual Assistants is a business solutions firm that specializes in virtual administrative and personal assistance, online marketing, customer support, and copywriting. We are known for reliability through our managed services, responsive client handling backed by extensive training, and rockstar virtual assistants hired for their skills and expertise.