by Pepper Sugar | Aug 3, 2015 | Marketing
It’s an exciting time for Pepper Virtual Assistants as we are adding another business solution that will help you gain the competitive edge you need! We have partnered with SimilarWeb, a global leader in web measurement specializing in online competitive intelligence....
by Pepper Sugar | Mar 24, 2015 | Marketing
Email unsubscribes are inevitable. Every brand that’s into email marketing receives unsubscribe requests from their customers even big players like Amazon and eBay. So don’t panic if you get them, you’re not alone. People unsubscribe for a number of reasons. They...
by Pepper Sugar | Dec 22, 2014 | Marketing
We’re about to cap off the year and most of you are probably rushing to get things done before taking the holiday break. While it seems like the season for finishing deadlines and tying loose ends, it’s also the best time to plan for the coming year. It’s a good way...
by Pepper Sugar | Sep 18, 2014 | Marketing
The web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused...
by Pepper Sugar | Sep 17, 2014 | Marketing
Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this...
by Pepper Sugar | Sep 9, 2014 | Marketing
Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it on...
