by Pepper Sugar | Oct 17, 2013 | Marketing
Brands can make or break a culture. The strongest brands we’ve known have created a new norm not only in their industry but also in society in general. Last week, we kicked off our three-part blog series on The Bold and the Brilliant: Brands that Made a Difference by...
by Pepper Sugar | Oct 14, 2013 | Marketing
“The only true wisdom is in knowing you know nothing.” ― Socrates When I first joined Pepper a few years back, the firm’s focus was, as our About Us page states, “to provide you with an exemplary assistant who not only shines in performing simple tasks, but is also...
by Pepper Sugar | Oct 4, 2013 | Marketing
Every person is brand conscious to a certain extent. From the basic things we use to our niche preferences, we all have reliable brands that we always return to even if we’ve tried their promising competitors. Some brands are so good that they develop a deep sense of...
by Pepper Sugar | Sep 20, 2013 | Marketing
Images give life and character to any blog. A boring text-laden page becomes interesting when striking images are strategically placed along the way. We have previously tackled how to choose quality images for your blog. Today we’re concluding our two-part series on...
by Pepper Sugar | Aug 30, 2013 | Marketing
Creating a blog involves multiple elements. Aside from your core content, you need images to support it. Pictures add variety and interest to an otherwise text-heavy page. As a blogger, you need to be discerning on what image you will use on your site. You can’t...
by Pepper Sugar | Aug 16, 2013 | Marketing
Businesses have been recognizing the increasing importance of blogs over the past years. In the 2012 study done by the Center for Marketing Research at the University of Massachusetts Dartmouth, it showed that 171 (34%) of the Fortune 500 companies have corporate...