Why Email Marketing Still Matters

Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this...

Call to Action that Converts

Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it on...

Website Conversion Killers You Need to Avoid

Websites have become the virtual extension of a brand. It’s your 24/7 billboard where people can view your products, know more about your company, and get something valuable out of it. A lot of users may visit your site but it may not necessarily translate to a...

Why You Need to be on Google+

Many users still think that Google+ does not have a place in the social media world. It seems to be sending off a serious image that makes users perceive it as uncool. Some are wondering who exactly are on Google+. Whether it’s the netizens’ generalized...