by Pepper Sugar | Sep 18, 2014 | Marketing
The web is making its users suffer from infobesity. We consume 34 gigabytes of information or 100,500 words every day and that is outside of work! Imagine how overwhelmed your readers are with the amount of content being fed to them. This influx of data has caused...
by Pepper Sugar | Sep 17, 2014 | Marketing
Many marketing platforms have emerged over the past years but one tool that never left the scene is email. Despite the increasing popularity of social media, email remains the most reliable marketing channel. Some have been quick to discredit the value of this...
by Pepper Sugar | Sep 9, 2014 | Marketing
Every website you see has a puny but powerful button that contains a call to action (CTA). It has a short statement that entices you to do something. It could be a newsletter sign up, purchase or simply another step to complete a process. You may not even notice it on...
by Pepper Sugar | Jul 24, 2014 | Marketing
Websites have become the virtual extension of a brand. It’s your 24/7 billboard where people can view your products, know more about your company, and get something valuable out of it. A lot of users may visit your site but it may not necessarily translate to a...
by Pepper Sugar | Jun 12, 2014 | Marketing
The internet has given marketers a powerful platform that allows them to optimize their reach. The web offers a variety of ways to draw customers to your brand. As much as it gives marketers multiple opportunities, it also keeps them on their toes because of its quick...
by Pepper Sugar | Jan 16, 2014 | Marketing
Google Hummingbird is the latest upgrade of the search engine giant to its algorithm. You may be wondering why Google had to release a new one despite recently launching Penguin and Panda. For one, each of those upgrades has a different function. Google Hummingbird is...
